Song Hye-kyo meets Noh Hee-kyung again at the Guerlain Gala

Song Hye-kyo demonstrated her enduring presence even off the acting stage by attending the Guerlain Gala. While her glamorous dress and understated style first caught the eye, there is another reason why this news is not merely about attending an event. After being named Guerlain's Asia-Pacific skincare and makeup ambassador last year, she is continuing into a global campaign in 2026, and as an actress, she stands before another major project through the Netflix series 'Slowly and Intensely.'

Guerlain Event: A Global Stage Beyond Being an Ad Model

At the Guerlain Gala, Song Hye-kyo showcased an elegant style that aligns with the brand's classic image. This scene overlaps with the recent trend where K-actors are moving beyond being regional models for luxury brands to becoming the faces of global campaigns. In Song Hye-kyo's case, in addition to the recognition built through dramas and films, a calm and sophisticated image created through long-standing advertising activities remains strong. Therefore, her attendance at the Guerlain event is not an issue that ends with a single red carpet photo, but rather a case that shows how actress Song Hye-kyo is being utilized within international brands.

In Guerlain's representative Bee Bottle campaign, Song Hye-kyo's name was also introduced as a global ambassador. The fact that a Korean actress stands in a campaign highlighting the history and craftsmanship of perfume bottles clearly demonstrates that the influence of K-content stars has expanded into the consumer market outside of their works. However, what is important here is not flashy buzzwords. Rather than rapidly switching images, Song Hye-kyo is an actress who has consistently built a long-maintained, luxurious impression in both brands and her works.

Next Project: A Third Meeting with Writer Noh Hee-kyung

Her next destination as an actor is the Netflix series 'Slowly and Intensely.' Set against the backdrop of the Korean entertainment industry from the 1960s to the 1980s, this work depicts the stories of people who endured while dreaming of success despite having little. The cast includes Song Hye-kyo, Gong Yoo, Kim Seol-hyun, Cha Seung-won, and Lee Ha-nee, with the script written by Noh Hee-kyung and directed by Lee Yoon-jung.

The reunion with writer Noh Hee-kyung is particularly significant for Song Hye-kyo. The two have already worked together on 'They Living Their Lives' and 'It's Raining, So Let's Go.' In this work, Song Hye-kyo's character, Min-ja, is introduced as a person who has become resilient after passing through rough times since childhood. It is also notable that she is a character trying to seize opportunities within the Korean music industry. Having shifted her image between melodramas, revenge dramas, and genre pieces, Song Hye-kyo must now navigate both the realism and the desires of a period piece.

Standing Out More as a Choice Following 'The Glory'

The reason 'Slowly and Intensely' is garnering more attention is also linked to Song Hye-kyo's recent filmography. She left a strong impression on viewers worldwide with the Netflix series 'The Glory,' and subsequently moved away from the familiar face of melodrama with the film 'Dark Nuns.' This new work is the next step in that transformation. The key point of interest is not the sharpness of a revenge drama, but how convincingly she builds the time of a character trying to survive within the rough atmosphere of the 1960s–80s show business.

If the Guerlain Gala was a place that showed the current Song Hye-kyo, 'Slowly and Intensely' is the stage where actress Song Hye-kyo must prove herself next. On one side, she moves as the face of a global brand, and on the other, as the lead in a major Korean period drama. The next checkpoints will be the official release schedule and the first trailer. From that point on, the character Min-ja will be evaluated before Song Hye-kyo's dress.