AEN kicks off global activities with the release of the Japanese version music video for 'X to Z'
AEN has kicked off its global activities by releasing the music video for the Japanese version of "X to Z (Next to me)," a track from its first EP, [A NEW ERA OF NOW].
Rookie group AEN has signaled the beginning of their full-scale activities by releasing a new project targeting the Japanese market. AEN solidified the group's identity through the Japanese version music video of 'X to Z (Next to me),' a track from their first EP [A NEW ERA OF NOW]. This move is interpreted as a strategic step to expand the group's musical spectrum while targeting a global fandom.
The Visual Realization of 'X to Z' Beyond Language Barriers
The newly released music video focuses on visually capturing the meaning of connection implied by the title 'X to Z.' The visual composition, which shifts in sync with the song's flow, organically connects the members' movements with the texture of the sound. Furthermore, the unique phonetic texture of the Japanese lyrics harmonizes with the video's mise-en-scène to create a distinct atmosphere. The change in language goes beyond a simple translation of lyrics, harmonizing with the visual direction to enhance the song's immersion.
The video compactly showcases the energy of the song over 197 seconds. Moving beyond a mere sequence of performances, the use of lighting and space that changes according to the song's structure is particularly striking. In particular, the pace of the scene transitions, which accelerate in tandem with the rising sound, supports the dynamism that 'X to Z' aims for. The visual direction unfolding over 197 seconds faithfully follows the song's progression, translating the message the members wish to convey into visual beauty.
The Starting Point of the First EP 'A NEW ERA OF NOW'
This video is an extension of AEN's first EP, [A NEW ERA OF NOW]. Released on August 5, 2026, at 6:00 PM (KST/JST), this album embodies the direction of the 'NEW ERA' the group pursues. The release of the Japanese version demonstrates their determination to expand their reach beyond Korea into the global market. As revealed in the album title, AEN is proving their ambition to open a NEW ERA based on NOW through their musical output.
AEN is expanding its touchpoints with fans by establishing various official communication channels for this promotion. They are strengthening communication with their global fandom by operating diversified SNS channels, including their official website Berriz, as well as X (formerly Twitter), Instagram, TikTok, and Weibo. The use of these diverse platforms serves as a foundation to deliver news to fans worldwide, including the Japanese market, in real time and to build a strong sense of connection.
Expanded Steps Toward the Global Market
Global fans are watching closely to see how the musical foundation built through the first EP will expand in the future. The release of the Japanese version music video is more than just adding content; it is a process of confirming how AEN's musical identity can be conveyed across language barriers. This release, unveiled on August 5, 2026, marks the first page of the 'NEW ERA' that AEN will draw, heightening expectations for their upcoming activities.
