The Gyaru and Wanghong styles brought about by Minami's 'Geoje Yaho' meme

90s Gyaru Style Reignited by the 'Geoje Yahoo' Meme

The 'Gyaru' character portrayed by RESCENE member Minami has established itself as a new trend among the 2030 generation. Minami, who is from Japan, recently reinterpreted and showcased the 'Gyaru' style that was popular in Japan from the late 1990s to the early 2000s through YouTube content. Characterized by tanned skin, flashy makeup, and highly individualistic fashion, this style has spread as a 'meme' combined with Minami's unique way of speaking and exaggerated reactions.

In particular, Minami's catchphrase 'Geoje Yahoo' spread rapidly across social media. As it was revealed that Minami's mother was an actual Gyaru in Japan, fans have even given her the nickname 'Pureblood Gyaru.' The success of Minami's character has become one of the driving forces behind the chart resurgence of RESCENE's first mini-album 'SCENEDROME' title track, 'LOVE ATTACK.'

'Wanghong Makeup' Emphasizing Digital Presence

Alongside Minami's Gyaru style, the 'Wanghong makeup' of Chinese influencers is also gaining attention. Wanghong makeup is a style designed to make facial features stand out clearly under camera lighting. The core of this style is to maximize visual presence on digital screens rather than natural realism, by emphasizing intense colors and sharp contouring.

The Spread of Subculture Led by Celebrities

These subculture-based styles are showing a pattern of spreading throughout the entertainment industry. Gyaru makeup has garnered attention as it is showcased by fashion icons, including the girl group Hearts2Hearts, model Han Hye-jin, and actresses Lee Min-jung and Lee Mi-sook. Wanghong makeup is also drawing public interest, with many celebrities, including actress Han Ga-in, utilizing it in their styling.

A New Means of Self-Expression for the MZ Generation

The phenomenon of Japanese 'Gyaru' and Chinese 'Wanghong' styles being consumed by the Korean 2030 generation is a result of the MZ generation's desire to express their own individuality by breaking away from conventional, standardized aesthetic standards. The subcultures of specific countries are aligning with the sensibilities of young Koreans and establishing themselves as new aesthetic trends.