Studio HIM to Intensify Production of Short-form Dramas in the Second Half of the Year

Studio HIM, a Powerhouse in Long-form Dramas, Enters the Short-form Market

Studio HIM, a production company specializing in dramas, will begin producing short-form dramas starting in the second half of this year. This is a new move for Studio HIM, which has proven its planning capabilities by releasing hit series across various channels, such as tvN's 'Dear Hyeri', TVING's 'My Star', MBC's 'Kkondae Intern', and JTBC's 'Ms. Lee Knows'.

This decision reflects the trend in the global content market where short-form video is establishing itself as a new axis of consumption. Studio HIM plans to go beyond simply reducing video length and instead optimize the storytelling capabilities it has built up through long-form drama production to fit the short-form grammar. Through this, the company aims to build a content lineup that can simultaneously target both domestic and global viewers.

Starting with the production of its first work in the second half of this year, the company will gradually expand its short-form drama lineup. The vision is to present content with dense narratives that goes beyond simple snack culture.

Enhancing Quality with Proven Production Teams and Actors

The short-form dramas being prepared by Studio HIM will differ from existing lighthearted content. This project will involve a large number of proven writers and capable production teams. Furthermore, by announcing the appearance of actors familiar to the public, the company has established a strategy to capture both quality and buzz simultaneously.

The key is narrative depth. Rather than just cutting the length short, the company aims for "properly made short-form" that contains narrative density and emotional lines comparable to long-form dramas. The goal is to provide a complete drama experience that allows viewers to become immersed in the story even within a short timeframe.

Industry attention is focused on whether Studio HIM, which proved its directing and planning capabilities in the teen romance genre through the TVING original 'All the Things We Loved', can show its unique color in the new format of short-form.

A Solid Foundation from Disney+ Collaborations to Teen Romance

Studio HIM has built production experience through collaborations with major domestic broadcasters as well as global OTT platforms. The drama 'Connect', produced as a Korea-Japan co-production with Disney+, is an example showing that Studio HIM's production spectrum is aimed at the global market.

Its ability to plan across various genres is also a strength. Based on production capabilities that span dramas and films, the company has discovered fresh subject matter and has recently expanded its planning scope by achieving success in the teen romance genre. This experience will serve as an asset in adapting to the new short-form format.

The process of transplanting storytelling techniques accumulated during long-form production into short-form will begin in earnest. The global production know-how gained from working on domestic and international projects is expected to be the driving force for these short-form dramas to expand into overseas markets.

"Focusing on the Essence of a Good Story"

Studio HIM maintains the position that it will preserve the essence of content despite changes in format. The explanation is that they have focused on breaking the boundaries between formats—such as long-form and short-form, drama and film—and ultimately on creating 'good stories'.

A representative from Studio HIM stated, "We have focused on the essence of 'good stories', regardless of whether it is long-form or short-form, drama or film. Starting with the production of short-form dramas in the second half of this year, we will show Studio HIM's unique color across various formats."