Hwang Young-woong, KBS drama 'Prescribing Love'

Hwang Young-woong's voice to grace the drama ending, digital single to be released on the 14th

Singer Hwang Young-woong will provide the grand finale for the KBS 2TV weekend drama 'Prescribing Love.' OST Part.15 'If You Love Me,' sung by Hwang Young-woong, will be released to various online music sites on the 14th at 6 PM. This track serves as the ending song for the drama's conclusion, a ballad that captures Hwang Young-woong's signature deep tone and delicate sensibility.

Along with the digital release, various video contents will be released in succession. Following the teaser video unveiled on the 10th, a music video will be released on the 14th at 6 PM, followed by a full-length video capturing the recording studio scenes on the 17th at 6 PM. The strategy is to expand engagement with fans by sequentially presenting content from teasers to music videos and recording scenes over a one-week period.

The production company, Nyam Nyam Entertainment, explained that this project was planned from the early stages of the drama's production. They stated that they had been proceeding with the project by organizing a lineup of various trot singers even before the drama aired, and after internal review, they decided to release Hwang Young-woong's music as originally planned. The production company clarified that this participation is a project focused solely on singing the OST, rather than appearing in the drama or engaging in separate broadcasting activities.

Expanding activity range from nationwide fan meetings to terrestrial OST

Hwang Young-woong has been consistently communicating with fans, recently completing a schedule of fan meetings across 14 regions nationwide. Having successfully completed a nationwide tour concert last year, he has once again established a link with terrestrial broadcasting content through this OST participation. During this process, his fan club 'Paradise' is conducting social contribution activities, such as making donations to the Korean Red Cross and local community organizations, and delivering dental health products and scholarships in cooperation with Gangnam Simda Dental Clinic and Dental Secretary.

However, there are constraints to Hwang Young-woong's activities. He has faced difficulties appearing on terrestrial broadcasts due to past school violence allegations, and in February, his participation in an event hosted by the Gangjin County Office in Jeollanam-do was reversed. In this context, this OST participation is drawing attention as an independent musical content that enhances the drama's narrative and musical completeness. Industry experts analyze that more cases are emerging where OSTs featuring singers with strong fandoms establish themselves as complete musical contents beyond mere drama promotion.

Music industry insiders observe that the promotion method for drama OSTs has recently been changing into a form that builds anticipation by pre-releasing teaser videos and short-form content, then inducing streaming upon the digital release. Following the release of the teaser video, Hwang Young-woong's OST is also receiving high interest, with voluntary sharing and posts encouraging streaming by fans centered around online communities and SNS.

Content release schedule and platforms

The OST 'If You Love Me' for the KBS 2TV weekend drama 'Prescribing Love' will be released on various online music sites on the 14th at 6 PM. The music video is also scheduled to be released on the same day, the 14th, at 6 PM.

Subsequently, on the 17th at 6 PM, a full-length video capturing the recording studio scenes will be released. Following the teaser video released on the 10th, the contents have been sequentially arranged on a weekly basis.

Background and context

While the teaser video released on the 10th has been gaining traction online, this OST is a project that was planned from the early stages of the drama's production. The production company had been proceeding with the project by organizing a lineup of various trot singers even before the drama aired, and after internal review, they decided to release Hwang Young-woong's music according to the original plan.

Since leaving 'Burning Trotman,' Hwang Young-woong has focused his activities on albums and performances. Recently, he completed a schedule of fan meetings across 14 regions nationwide.