ILLIT Spotify Playlist Video Surpasses 1 Million Views in Just 2.7 Days

A video related to ILLIT posted on the Spotify Korea channel is recording a rapid increase in views immediately after its release.

According to the official description, the video 'Us connected through music, Spotify | ILLIT — Ep3. Better because we are together', released on September 21, 2026, surpassed 1 million views in just 2.7 days after its release. Currently, the views for the video are recording 1,215,368, which amounts to an average of 450,136 views per day. In terms of records, the views, which were 102,586 two days ago, surged to 1,112,782, showing a steep upward curve. Subsequently, the video continued its rapid growth, surpassing 3 million views 6.5 days after its release.

Playlist composition connected through music

Under the theme of 'Us, connected through music, anytime anywhere', the video captures the process of completing a playlist together with ILLIT. Spotify explained that the video captures the appearance of enjoying music in a new way while completing the playlist with ILLIT. Through the message 'Our playlist completed with ILLIT', they emphasize the connectivity through music.

According to the voice transcription data at the beginning of the video, the video shows people communicating through music while sharing birthday celebration messages toward a specific person. The video includes content such as offering birthday greetings, promising the next meeting, or mentioning the connectivity mediated by music.

Content flow of the Spotify Korea channel

The success of this ILLIT video is also aligned with the flow of other content within the Spotify Korea channel. Recently, on this channel, contents combining artists and music have consistently recorded high views, such as ENHYPEN's 'Bloody Paradise' Shuffle videos surpassing 5 million views and 3 million views respectively. Additionally, the video 'Us connected through music, Spotify | ILLIT — Ep1. Speak' also surpassed 1 million views, supporting the popularity of the series.