CUTIE STREET releases individual focus videos for new song 'ご褒美しよっ!'

CUTIE STREET, a group belonging to ASOBISYSTEM's idol project "KAWAII LAB.", has connected with fans through videos highlighting the individual charms of each member.

CUTIE STREET released "KAWAII FOCUS" videos via their official YouTube channel. These videos are set against the filming location of the music video for their new song, "ご褒美しよっ!". The concept of the videos focuses on the "KAWAII" (cuteness) of the members, who are metaphorically compared to "cupcakes," as captured through a first-generation camera placed at the music video filming site.

Capturing individuality as 'KAWAII MAKERS'

Inheriting the atmosphere of the music video, the released videos focus on capturing the members' faces and expressions up close. In line with the group's concept as "KAWAII MAKERS," the videos capture moments where each member reveals their unique personality.

The group's name carries the meaning that they "can become any 'CUTIE' and go to any 'STREET'." In the videos, the members showcase various sides of themselves to match the mood of the song, visually conveying their unique individual charms.

Japan arena tour and solo concert in Korea announced

Alongside the release of these videos, CUTIE STREET announced large-scale activity plans. The group will hold "CUTIE STREET JAPAN ARENA TOUR 2026 -AUTUMN- 『CUTIE LAND』," which is the largest scale in the group's history. This tour will consist of 13 performances across seven cities in Japan, including Yokohama Arena, Ariake Arena, and Marine Messe Fukuoka.

News of a performance for Korean fans was also shared. CUTIE STREET is scheduled to hold the solo concert "CUTIE STREET Live in Korea 2027 WINTER" on January 23, 2027, at KINTEX Hall 9A in Goyang, Gyeonggi-do. Pre-sale for this performance will be available to KAWAII LAB. GLOBAL MEMBERSHIP members.

Source: CUTIE STREET (YouTube)