Son Jung-eun becomes an entrepreneur by founding entertainment agency 'Soulbridge ENT'

The Birth of 'Soul Bridge ENT', the 'Bridge Connecting Souls'

Son Jung-eun, having left MBC, has taken her first step as an entrepreneur. On the 7th, Son officially announced through her social media (SNS) that she has established 'Soul Bridge ENT,' a comprehensive entertainment company. The business card revealed alongside the announcement features a clean design with a harmonious blend of purple and white colors. Her titles inscribed on the card are 'CEO of Soul Bridge ENT' and 'CVO (Chief Vision Officer).' She also revealed her new identity by listing her previous career as a 'former MBC announcer.'

She also specifically explained the meaning behind the company name. Son explained, "Soul Bridge. It is a name created with the desire to become a bridge that connects soul to soul." This reflects her intention to act as a bridge connecting various fields based on content, rather than being a company that simply pursues profit. She added her ambition, saying, "We will become a company that creates good content, connects good people, and turns good ideas into reality."

Her mindset regarding this new beginning was also sincere. Son teased her future moves, saying, "It is a small start, but if it is a task of delivering hope and courage to someone, I intend to do it joyfully and for a long time." This aligns with the image she has built while communicating with the public as a broadcaster.

Transformation from a Star MBC Announcer to an Entrepreneur

Son Jung-eun's career is illustrious. After serving as a Busan MBC announcer in 2004, she joined MBC in 2006 as part of the 26th open recruitment class, becoming one of the flagship broadcasters representing MBC. She built trust with viewers by hosting major news and educational programs such as 'News Today,' 'Live Today Morning,' and 'Weekend Newsdesk.' In particular, she stood out in the in-depth current affairs and educational fields, such as hosting 'PD Notebook.' Documentary narration was also one of her major areas of activity.

Her activities were not limited to the news desk. She also showed her presence on drama and theater stages. In the MBC drama 'The Banker,' she showcased her acting skills in a special appearance as a team leader at the Financial Supervisory Service, and in the play 'Misery,' she played the role of 'Sheriff Buster,' who unravels the clues of the case. Notably, in the play, she performed challenging acting by breaking traditional gender boundaries through gender-free casting.

Even after leaving MBC in 2021, her movements did not stop. She has consistently communicated with the public through SNS and YouTube, and has solidified her position as a freelancer by balancing lectures and broadcast appearances. The establishment of this entertainment company is interpreted as the culmination of the broadcasting expertise and content production capabilities she has accumulated over the years.

A Sincere Confession Rising Above Vacancy and Pain

Son Jung-eun's new start is also connected to changes in her personal life. Last January, she appeared on the entertainment program 'Ask Anything' and gained empathy from many by revealing the inner feelings she had kept buried in her heart. At that time, she confessed that she had divorced in 2020, nine years after her marriage. She also shared the hardship of always having to show only a bright image as a broadcaster.

During the broadcast, she said, "I am an only daughter, and my father passed away six years ago. The following year, I divorced my husband." She admitted that the psychological pressure was significant as personal trials, such as the sudden loss of a family member and divorce, overlapped. She honestly confessed the psychological pain she felt at the time, saying, "Because I had to do broadcasts, I always had to smile brightly. I gradually became mentally exhausted and my heart felt empty."

This confession gives a hint as to why she chose 'hope and courage' as keywords to start her business. Having maintained her professionalism despite experiencing personal pain, this has become the driving force for her to now aim to have a positive influence on others through content.

Vision as a Comprehensive Entertainment Company and Future Moves

Soul Bridge ENT aims for a model that goes beyond a simple management agency. As Son revealed, the plan is to start with content production and grow into a comprehensive entertainment company that connects people and ideas. The fact that she uses both the title of CEO and CVO (Chief Vision Officer) indicates that she will play a leading role in setting the company's vision and determining the direction of the content.

Through this establishment, she emphasized her role as a link connecting content with various fields. She expects various synergies to arise in the process of turning good ideas into reality. This move reflects Son's unique 'Bridge' philosophy, which is differentiated from conventional entertainment management methods.

Now, Son Jung-eun has completely transformed from a presenter in front of the camera to an entrepreneur who plans content and connects people. She greeted the public with the words, "Please watch my future endeavors." The industry's attention is focused on what kind of content and human networks her challenge—overcoming personal trials and jumping into a new field—will lead to.

From Busan MBC to Star MBC Announcer

After serving as a Busan MBC announcer in 2004, she joined MBC in 2006 as part of the 26th open recruitment class. She established herself as a flagship MBC announcer by hosting major news and educational programs such as 'News Today,' 'Live Today Morning,' and 'Weekend Newsdesk.' She also took on narration for numerous MBC documentaries.

She also continued her activities in the acting field. She made a special appearance as a team leader at the Financial Supervisory Service in the MBC drama 'The Banker,' and in the play 'Misery,' she took on the role of 'Sheriff Buster' through gender-free casting.

“Joyfully, if it is a task of delivering hope and courage”

Son Jung-eun expressed her sincere ambitions ahead of her new challenge. She said, "We will become a company that creates good content, connects good people, and turns good ideas into reality."

She added, "It is a small start, but if it is a task of delivering hope and courage to someone, I intend to do it joyfully and for a long time." She then concluded with the greeting, "Please watch my future endeavors."

Background and Context

Since leaving MBC in 2021, Son Jung-eun has been expanding her field of activity as a freelancer. Having consistently communicated with the public through SNS and YouTube, she has continued her activities by balancing lectures, broadcasts, and content production.

This move as an entrepreneur is a new challenge based on the broadcasting expertise she has accumulated over the years.