Jeon Somi mimics guest makeup in ‘Yeonji Gonji’

Jeon Somi will appear as the face of the new beauty content ‘Yeonji Gonji: YZKZ’. The core is not just a simple product introduction. It is a way of unraveling the makeup techniques and lifestyle habits that K-pop idols actually maintain off-stage with the entertaining flair of a variety show. The first release will take place on Mnet Plus on July 6 at 5 PM, and the Mnet broadcast will begin on July 9 at 7:50 PM.

The fun of ‘Twin Mirror Show’ hosted by Jeon Somi

‘Twin Mirror Show,’ hosted by Jeon Somi, is a ‘Get Ready With Me’ (GRWM) talk show where the MC follows the same makeup process as the guest. ‘Get Ready With Me’ is a format where viewers watch the preparation process before going out, a beauty grammar that fans have become accustomed to consuming through short-form videos. The show moves this format into a studio talk setting, making people's habits and tastes more visible than product names.

Jeon Somi's casting is natural in that regard. She first became known to the public through her activities with I.O.I, and as a solo singer, her stage styles and makeup changes have frequently become hot topics. What a beauty variety MC needs is not the ability to list professional terminology, but the rhythm that allows guests to comfortably share their stories. For ‘Twin Mirror Show’ to come alive, the trivial conversations exchanged in between will be as important as Jeon Somi's hand movements as she follows the makeup.

An idol's off-stage time divided into five segments

‘Yeonji Gonji’ is closer to a project channel that bundles five different segments rather than a single fixed talk show. The lineup includes ‘Fan's Choice Face,’ a pictorial-style content chosen by fans; ‘Check-in! Idol Bingo,’ where missions are played with favorite items from a suitcase; ‘Comeback Look,’ which reveals comeback makeup for the first time; and ‘10min Routine,’ which shows short lifestyle habits. Even in the teaser, the program puts “the beauty and real lifestyle of idols” at the forefront.

This composition shows how far K-pop content has expanded. While idol variety shows in the past were centered around games and individual talents, fans now follow stage outfits, skin expressions, items in bags, and pre/post-workout routines as if they were a single narrative. Especially for global fans, short VODs with subtitles reach them before the actual broadcast. The schedule, divided into the Mnet Plus pre-release and the Mnet main broadcast, can be read as a choice made with this flow in mind.

What to look for in the first episode

The key is whether it looks like "real habits." Beauty variety shows quickly lose their power the moment they start to smell too much of sponsorships and information delivery. Conversely, if the show naturally shows the small actions fans have been curious about—such as why an idol chooses a certain color or what they do differently before and after a performance—the content's lifespan will be extended. The part to check in the first VOD on July 6 is exactly that balance. How much Jeon Somi can draw out conversations in her own language while following the guest's makeup is expected to determine the first impression of ‘Yeonji Gonji’.