'Gaenuksi', which surpassed 300 million views on SNS, featuring Heukmi and Gu-eok

300 Million Combined Views on YouTube and Instagram, Dominating Online Beyond the Living Room

Channel A's dog rehabilitation reality show, 'Time Between Dog and Wolf 2,' has moved beyond TV ratings to dominate SNS platforms. On the 6th, Channel A announced that major scenes and highlight clips of the currently airing 'Time Between Dog and Wolf 2' have surpassed 300 million cumulative views, with 97 million views on Instagram and 209 million views on YouTube. As consumption of short-form videos becomes more active across various platforms, including TikTok, the viewing points are expanding explosively through non-broadcast channels.

This phenomenon aligns with the viewing patterns of a generation accustomed to short-form content. Rather than watching long full broadcasts, users tend to watch short, impactful, or relatable key scenes, which perfectly matches the subject matter of 'Time Between Dog and Wolf.' The production team analyzed that the direction, which goes beyond simple correction of problematic dogs to capture the sincere relationship between owners and their dogs, resonated with the short-form generation.

'Heukmi' Records 14.8 Million Views on TikTok, Leading the Resurgence of Season 1

Among the numerous clips, the video with the most overwhelming view count is the case of 'Heukmi,' a Shiba Inu mix featured in episode 16. This video, capturing the tense moment when Heukmi shows sharp aggression toward the owner's younger sister, dominated online discussions by recording over 14.8 million views on TikTok alone. Intense scenes that stimulate viewers' dopamine have gained momentum through the viral power of short-form platforms.

The popularity of Season 2 is even reviving content from the already completed Season 1. The second most viewed video on YouTube is a clip from episode 2 of Season 1, which was re-uploaded about two months ago. This clip, showing trainer Kang Hyung-wook visiting a French Bulldog with possessive aggression to provide a solution, led a resurgence of past episodes by recording 13.4 million views. This is a result of Season 2's popularity creating a new viewing flow for older content.

American Bully 'Gu-eok-i' Creates the 'Kang Hyung-wook Kick' Meme

The video of American Bully 'Gu-eok-i' from episode 10, one of the popular clips of Season 2, is also noteworthy. The scene where the father owner shouts "Kang Hyung-wook Kick!" to restrain Gu-eok-i, who shows strong aggression, recorded 13.1 million views on Channel A's official Instagram. This scene established itself as a playful 'meme' among viewers, contributing to the program's buzz.

Beyond mere entertainment, the program multidimensionally highlights the owner's attitude and environmental factors hidden behind the dog's problematic behavior. It is characterized by a structure that points out the essence of the relationship by comparing dogs in extreme conflict to 'wolves.' It is evaluated that the program's quality was enhanced by the combination of trainer Kang Hyung-wook's sophisticated solutions, the stable hosting of national MC Kim Seong-ju, and the chemistry with special MCs who join every week.

The Power of Dog Rehabilitation Reality Piercing the Essence of Relationships

While 'Time Between Dog and Wolf' maintains an average viewership rating in the 1% range according to Nielsen Korea, its online impact far exceeds the rating figures. This is because it focuses on the process of redefining the relationship with the owner rather than simply correcting the problematic behavior of the dog. This has left a deep impression not only on pet owners but also on general viewers, solidifying its position as a well-made variety show for Channel A.

'Time Between Dog and Wolf 2,' currently airing, broadcasts every Wednesday at 10 PM on Channel A. As individual episodes like Heukmi and Gu-eok-i are continuously reproduced through short-form content, the online 'Time Between Dog and Wolf syndrome' is expected to continue for some time. Online viewers continue to show interest in this program, which deals with family relationships beyond dog behavior correction.

Background and Context

The program's structure begins by defining dogs in extreme conflict as 'wolves.' It takes an approach that does not stop at simply correcting problematic behavior but multidimensionally examines the owner's attitude and environmental factors hidden behind it.

The core is the process where trainer Kang Hyung-wook personally visits the site to inspect the situation and provide solutions. This is combined with the hosting of national MC Kim Seong-ju and the chemistry with special MCs to explore the relationship between dogs and their owners.