Ko Tae-yong, "The fit is good, but because of my face..." Self-roasting
Designer Ko Tae-yong, the legend behind 10 billion won in sales, provides laughs with self-deprecating humor as he reveals the filming site of his 2026 new collection lookbook on 'Boss in the Mirror'.
'Gaeti' designer Ko Tae-yong, who achieved the legend of selling 1 million units of a single product and 10 billion won in sales, revealed his obsession with perfection. In the KBS 2TV ‘Boss in the Mirror’ airing at 4:40 PM on the 19th, the lookbook shooting site, which determines the success or failure of a season, will be fully revealed.
Equipped with a sensitive perfectionism that has earned him the nickname "the Park Jeong-min of the designer world," Ko Tae-yong takes charge of the scene on the day of the shoot with his radar at its peak. Tension filled the air, especially since this shoot is an opportunity to showcase the new 2026 collection. Ko Tae-yong adheres to a unique working method where he personally tries on all nearly 100 sample garments. He expressed confidence, saying, "Usually, the youngest member does the fitting, but in our company, I do it myself," adding, "I'm not bragging, but I have a really good fit." When MC Jun Hyun-moo threw a direct suggestion for him to work as a model, Ko Tae-yong made the scene burst into laughter by delivering a 'self-fact bomb,' saying, "The fit is good, but sales might be sluggish because of my face."
Spartan-style training and the youngest member's tearful struggle with the steamer
The tension at the shooting site was an unavoidable fate for the youngest intern, Jung Min-gyu. Under Ko Tae-yong's fierce supervision, Jung Min-gyu was assigned the task of using a steam iron to smooth out wrinkles in the clothing. A cold silence fell over the scene when wrinkles were discovered on even the very first garment. Ko Tae-yong's harsh Spartan-style training followed, and Jung Min-gyu struggled to improve his skills to become a 'steam master.' However, when the improved youngest member kept emitting steam incessantly, Ko Tae-yong finally exploded. He expressed his frustration, saying, "Are you just steaming all day? Steam is coming out of my head!"
The 2026 new collection unveiled and Sunmi's admiration
The highlight of this broadcast is the first reveal of the ambitious 2026 collection that will continue the reputation of the 'National Gaeti.' Ko Tae-yong completed the new work through a process bordering on obsession, repeatedly revising every single detail. When the finished garments were revealed, special MC Sunmi could not hide her admiration, saying, "It looks completely different once you add the points." The observational variety show 'Boss in the Mirror,' which looks into organizational culture through the workplace of bosses and employees, will air on Sunday the 19th at 4:40 PM.