'Choi Woo-san', stuck in the 1% viewership rating swamp, Yoo Se Yoon and Jang Dong-min's
After confirming that the Samgyetang scene recorded the highest viewership ratings, the members of MBC's 'Choi Woo Soo San', which has been stuck in the 1% viewership rating range, announced an emergency meeting and a public apology.
MBC variety show 'Choi Woo Su San' has declared a frontal breakthrough after receiving a harsh report card of poor viewership ratings. The members, known as the so-called 'variety show second-tier stars' including Yoo Se Yoon, Jang Dong-min, Heo Kyung Hwan, Boom, and Yang Se Hyung, have entered an emergency meeting to fundamentally overhaul the program's direction in an attempt to escape the 1% rating range.
Since the 7-episode extension was confirmed, 'Choi Woo Su San' has attempted various changes, moving away from its original mountain-centered format. To capture laughs, the members moved in multiple directions, such as leaving the mountains to engage in chase sequences, experiencing life as one-day bandits, or directly operating a raw fish restaurant. However, contrary to expectations, the ratings have struggled to rebound. In particular, despite aiming for buzz by featuring the trending girl group RESCENE's LIV, Kang Hyeju, and Jenna last week, the ratings failed to exceed the 1% range, deepening the members' concerns.
Was the Samgyetang Insert the Peak Rating? A Humiliating Data Analysis
In the 9th episode of MBC's 'Choi Woo Su San', airing on July 19 at 6:05 PM, the brutal reality faced by the members is revealed candidly. While analyzing the ratings, the members could not hide their emptiness upon confirming that the peak minute rating for the last 7th episode was none other than the 'Samgyetang insert scene'. The fact that a food insertion scene, rather than the program's main content, drew the highest response delivered a great shock and humiliation to the members.
After closely examining viewer feedback, the members put their heads together to discuss what items they are best at and what content viewers desire. An idea meeting was held that went beyond simple laughter, putting the survival of the program at stake. Rather than just sitting in the meeting room, Jang Dong-min proposed a breakthrough, saying, "Let's just go outside first." In response, the members headed to the field recklessly without a plan, depicting a scene where they face an emergency while wandering aimlessly without even a destination.
The Full Story of the Predicted 'National Apology' Amidst an Unplanned Journey
The unplanned journey started by Jang Dong-min's suggestion was not smooth. The members tried to seek change by working hard on everything from ideas to location scouting, but situations where they faltered due to a lack of coordination of opinions repeated. Boom expressed his frustration regarding the indecisive situation, saying, "It's an emergency right now." In this process, unexpected unexpected situations occur, and curiosity is aroused as a 'National Apology' scene is teased, where the members bow 90 degrees toward the viewers.
To overcome this crisis, the members plan to show the process of finding the content they are most confident in, going beyond simply being funny. The method chosen by the members to break the wall of the 1% rating range was ultimately 'the field' and 'changes through direct action'. As they have secured the opportunity of a 7-episode extension, this 9th episode is expected to be an important watershed that determines the direction of the program.
Special Guests Providing Support, Including the Couple Kim Jun-ho and Kim Ji-min
To help the crisis-stricken 'Choi Woo Su San', celebrity connections who boast close friendships with the members will all appear. In this broadcast, Kim Jun-ho and Kim Ji-min couple, along with Shin Bong-sun and Sam Hammington, are set to appear to boost the members' morale. They will provide support to turn the atmosphere of 'Choi Woo Su San' around using their unique wit.
Since the buzz generated when RESCENE appeared last time did not translate into ratings, the key will be what new composition and guest combinations can turn the viewers' attention this time. Attention is focused on whether 'Choi Woo Su San', which is undergoing continuous changes from mountain life to operating raw fish restaurants and chase sequences, can succeed in rebounding starting from this contingency meeting and the national apology.
Changes Following the 7-Episode Extension Confirmation and Stagnant Ratings
'Choi Woo Su San', which began its first broadcast on May 3 with a 2.1% rating based on Nielsen Korea nationwide, has continued new attempts such as chase sequences, one-day bandit life, and operating a raw fish restaurant after the 7-episode extension was confirmed. However, despite these changes, the ratings have consistently remained in the 1% range.
In particular, in last week's broadcast, they aimed for buzz by featuring RESCENE's LIV, Kang Hyeju, and Jenna, but failed to escape the slump as the ratings did not exceed 1%.
