Lee Su-ji "Jamie Mom's luxury brand description was not intended to criticize"

Comedian Lee Su-ji personally revealed that the depiction of luxury brands by her alter ego 'Jamie Mom' has not led to any brand lawsuits. Appearing on the YouTube channel 'No Back Tak Jae-hoon Season 4' on the 22nd, Lee Su-ji shared anecdotes regarding her 'luxury killer' image and her encounters with brand representatives.

Clarifying the Luxury Brand Depiction Controversy: "I Haven't Been Sued Yet"

In the 37th episode of 'No Back Tak Jae-hoon Season 4' released on the 22nd, host Tak Jae-hoon mentioned how every time the Jamie Mom character wears luxury items, those products appear on the secondhand trading platform Karrot, and asked, "Haven't you been sued?"

Lee Su-ji replied, "Fortunately, I haven't been sued yet." She explained that the depiction was intended to maximize the character's traits rather than to criticize specific brands. Lee Su-ji added, "I didn't wear them to criticize. I only wore them for the depiction."

A specific anecdote about meeting a brand representative was also revealed. Lee Su-ji said that as soon as she met the representative, she apologized by saying, "Oh, I'm sorry," but the brand's reaction was different from what she expected. The representative highly praised the freshness of the content, saying, "No, it's okay. We found this so refreshing that we wanted to invite you to a party we are hosting, but the timing didn't work out."

From Lin Zhaoming to Counseling Manager: The Journey of the 'Alter Ego Factory'

Lee Su-ji portrays various characters, including Lin Zhaoming, Jamie Mom, Hambugi, the director of Halla Hair Salon, and a counseling manager. Her colleague Shin Gyu-jin described her activities by saying, "She does so many alter egos, just like a character selection screen in a game."

Recently, she also parodied Lee Hyori, Suzy, and Jennie in a soju advertisement parody video. Lee Su-ji stated that the video was an accurate parody of the three—Lee Hyori, Suzy, and Jennie. She also shared an anecdote that after the video, many viewers began saying, "I'm going to quit Chamisul."

Occupational Parodies and the 'All-Gong Protest' Controversy

Lee Su-ji's satirical moves have also drawn backlash from certain groups. Controversies have repeatedly arisen whenever content parodying specific occupations, such as kindergarten teachers, nurses, and civil servants, is released. The satirical comedy depicting a malicious complainant called 'All-Gong Protest,' released in YouTube content on the 14th, triggered backlash from a specific group.

Due to the content, the production team issued an official apology and partially deleted the video. This was a result of pointing out that the process of satire exaggerating certain aspects of reality can cause discomfort.