Son Joo-yeon to star in TikTok exclusive drama... K-beauty marketer

Actress Son Ju-yeon is joining a romantic comedy drama set in the K-beauty industry. Her agency, King Kong by Starship, announced on July 24, 2026, that Son Ju-yeon will star as the protagonist Kim Si-won in the TikTok exclusive drama ‘In The Name Of Beauty’.

The agency stated in an official position, “Son Ju-yeon will appear as ‘Kim Si-won’ in the TikTok exclusive drama ‘In The Name Of Beauty’. We ask for your great anticipation and interest in Son Ju-yeon, who will return with a new image.”

Kim Si-won, a marketing team employee at K-beauty company ‘Blanc’

The drama ‘In The Name Of Beauty’ tells the story of the protagonist Kim Si-won joining the K-beauty company ‘Blanc’, which she has always dreamed of working for. It unfolds in a romantic comedy format the process of finding true value amidst the glamorous exterior and fierce competition of the K-beauty industry.

Kim Si-won, played by Son Ju-yeon, is an employee in the marketing team at ‘Blanc’. She possesses a tenacity that never misses even the smallest detail and is a passionate individual who is more sincere about K-beauty than anyone else. In the drama, Kim Si-won shows the challenges, friendships, and moments of love faced by a newcomer to society. Through Kim Si-won's narrative, the production team plans to depict various aspects of the early career stage where work and human relationships unfold simultaneously.

This work is directed by Myung Jae-ha and written by Kim Hee-won. It is co-produced by ChungKum and CanvasN, and the completed drama will be released exclusively through the TikTok platform.

A filmography spanning from the movie 'Ghost Eyes' to OTT dramas

Son Ju-yeon has been expanding her acting spectrum by moving between films and OTT works. Last year, she appeared in the movie ‘Ghost Eyes’, playing the role of an international student obsessed with social media. At that time, she expressed the character's obsession and anxiety within the horror genre.

Her activity continued in the OTT drama ‘You Did a Good Job Today’. In that work, Son Ju-yeon appeared as a perfectionist marketer with a voluntary outsider tendency. She captured the realistic concerns and attitudes encountered in corporate life within her character. Having handled various genres from horror movies to OTT dramas, Son Ju-yeon transforms once again into a marketer character through this new work.