Sung Si-kyung and Shin Dong-yup meet for drinks at Hongbok near Hoehyeon Station
While dining at Hongbok near Hoehyeon Station with Shin Dong-yup, Sung Si-kyung shared news regarding the new product from his liquor brand, Kyung.
Singer Sung Si-kyung visited Hongbok, a restaurant located in Hoehyeon-dong, Jung-gu, Seoul, alongside entertainer Shin Dong-yup. The meeting took place naturally through Sung Si-kyung's content, with the two enjoying a meal at a long-standing local eatery near Namdaemun Market. Located in the Ilshin Building at 73-3 Namdaemun Sijang-gil, Jung-gu, Seoul, the restaurant captures the authentic atmosphere of the Hoehyeon Station area.
A Meeting at a Long-standing Eatery Near Hoehyeon Station
Sung Si-kyung spent time with Shin Dong-yup at Hongbok, a restaurant near Hoehyeon Station. This video was produced as part of 'Meokeultende,' a content series hosted by Sung Si-kyung. The footage captures the two sharing a meal and conversation, leveraging their long-standing friendship to create a relaxed atmosphere at the restaurant located on Namdaemun Sijang-gil. Situated at 202-5 Hoehyeon-dong 1-ga, the establishment spans from the 1st to the 5th floor of the Ilshin Building, exuding the unique charm of a traditional local eatery.
During the meal, news regarding 'Kyung,' the liquor brand operated by Sung Si-kyung, was also mentioned. Kyung is preparing a new product titled 'Kyung Soju 51-degree First Batch 2026.' A key feature of this product is that it is produced as a one-time-only first batch. The new product is scheduled to be released on Tuesday, September 1, through the official Kyung online mall. Detailed information can be found on the official Kyung website (https://www.kyungkorea.com).
Announcement of Sung Si-kyung's New Liquor Brand Product and Its Rarity
The liquor brand 'Kyung,' led by Sung Si-kyung, is ready to meet consumers with this new product launch. As indicated by the name 'First Batch 2026,' the upcoming 'Kyung Soju 51-degree' emphasizes its rarity, being produced as a single, inaugural batch. Sales are set to begin in early September via the official online mall, and Sung Si-kyung naturally shared the brand's latest news through this content.
The chemistry between Sung Si-kyung and Shin Dong-yup drew attention once again during this visit to Hoehyeon-dong. The two showed a friendly side to viewers, engaging in casual conversation throughout the meal. Sung Si-kyung's content 'Meokeultende' captures the vividness of these dining experiences, and the rapport between the two was particularly notable in this Hongbok episode near Hoehyeon Station. Interest is growing regarding how Sung Si-kyung's liquor brand activities and related content will evolve in the future.
Alcohol Consumption Warnings and Brand Information
Meanwhile, this video includes promotion for a liquor brand and carries warnings regarding excessive alcohol consumption. It is noted that excessive drinking can lead to strokes, memory impairment, or dementia, and that drinking during pregnancy can increase the risk of birth defects. The new product from Sung Si-kyung's liquor brand, 'Kyung Soju 51-degree First Batch 2026,' is scheduled for its official release on Tuesday, September 1, through the official Kyung online mall.
