Choseung to release consecutive OSTs for 'Love, Coming' on the 9th

Singer-songwriter Choseung will perform the new love theme for the KBS2 weekend drama ‘Love is Coming.’ Set to be released on various music streaming platforms at 6 PM on the 9th, “Why Is Saying I Love You So Hard” is a key insert song that carries the emotional arc of the drama's characters.

The new track captures that fleeting moment when expressing love feels both most familiar and most difficult. While built on a bright arrangement and upbeat acoustic sounds, the lyrics leave a deep lingering impression by conveying the feelings one ultimately fails to express to a loved one. In particular, the lines “Why is saying I love you so hard / When there is no other word that fits if it isn't love / The words I couldn't say always remain in my heart / Slowly piling up until they remain in the name of regret” serve as the emotional core of the song.

Viewer response that led to Choseung being chosen after Kwon Eunbi

The reason Choseung was selected once again as an OST vocalist for this drama lies in the enthusiastic response from viewers to her previously released track. Choseung had previously presented a ballad version of “As Much as the Love Scattered in the World,” which was originally performed by Kwon Eunbi, through the drama. At that time, her unique reinterpretation of the song drew praise from music fans and viewers alike, described as an “emotional storm.”

Observing this success, the OST production company, Yogurt Studio, selected Choseung as the perfect fit to further enrich the drama's emotional depth. The production company believes Choseung's clear and pure voice will breathe life into the drama's progression, where love and conflict intersect, leading them to cast her as the protagonist of this love theme. Choseung plans to warmly portray clumsy sincerity through her clear and understated vocals in this track as well.

High-quality sound crafted with producers Rhino and Choi Chul-hoon

The production team is equally impressive in its effort to elevate the song's quality. Composers Rhino and Choi Chul-hoon, who have built sophisticated musical worlds through various drama OSTs and album projects, joined forces for this work. The two producers focused on capturing delicate melodies and sincere emotions, working to weave the meaning of the lyric “When there is no other word that fits if it isn't love” throughout the entire song.

Choseung is expected to once again prove her capabilities as a singer-songwriter through this new song. Her vocals, which possess a simple yet deep sensibility, harmonize with the acoustic sound to deliver both a pleasant flutter and a quiet resonance to listeners. The production team explained that Choseung's sweet charm will make the emotional lines of the drama's characters even more dense.

Drama Information: 'Love is Coming' starring Ha Seok-jin and Ahn Hee-yeon

The KBS2 weekend drama ‘Love is Coming,’ starring actors Ha Seok-jin and Ahn Hee-yeon, tells the story of a man and a woman who gather the broken fragments of a family to prepare the warmest meal of life. Centered around the ‘Family Recipe’ unfolded by the two leads, the series airs every Saturday and Sunday at 8 PM. The drama is led by director Hong Seok-gu and writer Lee Kyung-hee.

As the drama's narrative deepens, the role of the OST is also growing. This new song by Choseung serves to increase the immersion of the drama while delivering a warm emotion that will stay in the hearts of viewers. The track, to be released at 6 PM on the 9th, is expected to provide a new emotional experience to viewers in tandem with the flow of the drama.

Family Recipe by Director Hong Seok-gu and Writer Lee Kyung-hee

The drama ‘Love is Coming’ is directed by PD Hong Seok-gu and written by Lee Kyung-hee. It depicts the story of a man and a woman gathering broken family fragments to prepare a warm meal of life.

This OST project was led by Yogurt Studio. Composers Rhino and Choi Chul-hoon participated in the production of this track, completing its melody and emotional depth.

Selected as the protagonist for consecutive love themes

The OST flow of the drama 'Love is Coming' began with the voice of Kwon Eunbi. The ballad version of 'As Much as the Love Scattered in the World,' previously sung by Kwon Eunbi, received a positive response from viewers after being released through the drama.

Based on this reaction, the OST production company Yogurt Studio selected Choseung as the vocalist for the new love theme. Choseung has previously received acclaim for interpreting the aforementioned song with her own unique color.