Chaos caused by Hyunbin's alarm every 5 minutes? POW personally selects 'Flavor'
Step inside the filming set for the cheek products produced by POW! Get an exclusive look at how the members selected their favorite colors and catch some fun behind-the-scenes moments from their life in the dorm.
The behind-the-scenes footage of the jacket shoot for a cheek product, which the group POW participated in producing, has been released. The video captures everything from the members selecting colors based on their personal tastes to their candid and playful daily conversations throughout the shoot.
"Waking me up every 5 minutes" – Hyunbin's alarm creates a morning scene
What lightened the mood on set was the members' realistic stories about their dormitory life. Hyunbin confessed to a habit of setting alarms at 5-minute intervals starting two hours before his pickup time. "Even if I'm not going to get up, setting them every 5 minutes just lightly wakes my mind, which feels unpleasant," Hyunbin explained, describing how he wants to sleep but ends up being jolted awake by the alarms. The members showed various reactions to Hyunbin's alarm habit.
Dohyun showed a relaxed attitude, suggesting he could fall back asleep even if woken by Hyunbin's alarm, while Yuchihyeong revealed himself to be a "spicy" type of roommate who wakes members up by turning on the lights instead of using an alarm. The members candidly shared their sleeping habits and characteristics as roommates, showcasing their unvarnered chemistry, from the relationship between Hyunbin and Dohyun to the daily occurrence of Hongi falling asleep on a member's bed.
From Cotton Candy to Vanilla: The 'Flavor' color lineup reflecting personal tastes
The cheek product, the core of this project, holds special meaning as the members directly participated in selecting the colors. Rather than simply choosing pretty shades, the members prioritized versatility so that fans (POW-er) could easily use them in their daily lives.
The members explained in detail the meaning behind each color they chose. One member selected 'Pearl Lavender' to express the hue of cotton candy, stating, "I wanted to give an ecstatic feeling, as if floating on a cloud," expressing his affection for the product. Another member chose 'Vanilla' to match his hair color, while a member who prefers brown tones selected 'Brown Beige,' infusing their individual personalities into the lineup. Although they were worried since it was their first time shooting a beauty concept, they expressed satisfaction with the results and actively recommended the products to their fans.
After the shoot, the members were seen relaxing while enjoying egg tarts. The footage, showing them bringing in boxes of snacks and the natural flow of the set, conveyed POW's signature bright and healthy energy.
