Opportunity to be a Global Smartphone Ad Model... 5 Choreographers Compete as Brand Film Directors

The semi-final mission details for the program 'Street World Fighter: Directors' War' (hereafter 'Street World Fighter: Directors' War'), where choreographers compete in their directing capabilities, have been revealed. This mission involves producing a 'Brand Performance Film' that expresses a global smartphone brand.

Mission conditions leading to a global brand advertising model role

The current semi-final mission of 'Street World Fighter: Directors' War', broadcast on Mnet and tvN, goes beyond simple choreography production. According to the explanation in the video, parts of the performance films completed by the choreographers are scheduled to be used as actual advertisements for a global smartphone brand. The director selected based on the mission results will receive the opportunity to act as a model for the brand.

The final director selection process will proceed in a form where each of the five choreographers produces an individual solo performance film. All participants are given the same concept and planning/production conditions, and only one person who implements the result with the highest level of perfection will be selected as the final director. The final director will be granted a ticket to the finals, while simultaneously being given the authority to rescue other choreographers facing elimination.

'One Move Your Soul' concept and directing scope

The title for this brand performance film has been set as 'One Move Your Soul'. The production team director explained in the video that this concept expands the choreographers' capabilities shown in 'Street World Fighter: Directors' War' into the directing domain that moves everything on stage.

The film's composition is divided into a narrative section directed by the director and a showcase section that the directors will take charge of. In the showcase section, the directors will be solely responsible for movement directing. The director presented a production direction stating that since it is the highlight section, it must feel large-scale, and even when the solo choreography inserted in the middle is captured in a single shot, it must have an impact.

Participating choreographers' ambitions and competitive structure

Upon hearing the news of the mission, the choreographers showed different reactions to the advertising model opportunity. The cast members appearing in the video expressed high interest in the fact that they could become models for a global brand. One participant expressed their will to become a smartphone advertising model, while another cited the merit of being a model for a brand that the whole world is enthusiastic about and being the protagonist of the film.

The attitudes of the choreographers entering the competition also appeared diverse. While some participants expressed confidence in their choreography and stated their ambition to create the best results, others mentioned their own status objectively and signaled a strategic approach. In particular, one participant showed the determination to assert their own unique strengths that the other four choreographers do not possess.

Source: original video (YouTube)