ZEROBASEONE Say They Thought of Fans While Recording Japan EP 回帰𝐿𝑂𝑉𝐸

ZEROBASEONE said they tried to get closer to their Japanese fans while preparing their second Japanese EP, 回帰𝐿𝑂𝑉𝐸, and kept fans in mind while recording to bring out the feeling of each song. The group has begun full-scale promotion in Japan to mark the release.

The Japan promotion is read as a way of consolidating the position ZEROBASEONE has built in the Japanese market while widening their musical spectrum. By getting through local schedules with bright energy and an effort to communicate in Japanese, the members raised expectations for the album's activities.

Tokyo arrival after LA

The activities are built around the members visiting major landmarks in Tokyo, experiencing local culture and communicating with fans. The members began in different moods right after arriving. Having recently finished a schedule in LA in the United States, they still felt jet lag and fatigue but moved busily through their Japanese schedule, enjoying the tastes of Tokyo as they adapted to the local atmosphere.

The members voiced anticipation for local fans while eating in Tokyo. They tasted sweet potatoes, mentioned as a Tokyo specialty, and shared their impressions, continuing their effort to blend into Japanese culture. The group showed that its activities in Japan go beyond simple performances and are a process of growing emotionally closer to local fans.

From calligraphy to convenience stores

The promotion was filled with hands-on content that played to the members' personalities. A convenience-store tour offered a taste of everyday life: the members picked out foods easily found in Japanese convenience stores and reached out to fans in a casual way. They talked naturally about fruit and convenience-store foods they have been eating lately, which came across to Japanese fans as friendly.

The members also tried Japanese calligraphy, comparing it with their experiences at elementary school in South Korea. As they wrote characters, working out how to handle the brush and using the properties of the paper, they reacted with both seriousness and interest, showing curiosity about local culture.

Source: ZEROBASEONE (YouTube)