Texture preserved with 0.8mm thickness, Incheon 'Jangdokjib' beef cheek meat

The texture of beef cheek meat achieved with a 0.8mm thickness

What determines the texture of a single piece of meat is the minute difference in thickness. On the SBS 'Live Today' broadcast on Wednesday evening, July 8, 2026, a menu utilizing beef cheek meat—a rare cut that can only be harvested in small amounts from a single cow—was introduced.

The key lies in the sophisticated butchery technique. The cheek meat was sliced to an extremely thin thickness of 0.8mm to maximize the tenderness of the meat. The more you chew beef cheek meat, the more its unique flavor is released.

As it is a cut that can easily become tough, the focus was on preserving the natural charm of the meat while achieving a texture that melts in your mouth. Thanks to being sliced thinly and uniformly, the rich juices can be trapped even with a short grilling time. The difference in taste created by the thin thickness is the core of this broadcast.

Signature menu of 'Jangdokjib' in Yeonsu-gu, Incheon

The restaurant featured in the broadcast is 'Jangdokjib,' located at 30 Cheongnyang-ro 46beon-gil, Yeonsu-gu, Incheon. This place boasts 'Jang-yukssam' (meat wraps) and 'Jang-gukbap' (soup with rice) as its signature menus, utilizing ultra-thin beef cheek meat precisely prepared at 0.8mm thickness.

The thinly sliced cheek meat cooks instantly on the grill, providing a soft texture and bursting with juices the moment you bite into it. In addition to beef cheek meat, Jangdokjib offers a selection of carefully chosen meat menus such as raw ribs, seasoned ribs, and brisket. It is characterized by completing a bountiful meal set accompanied by savory soybean paste stew.

Main segments of 'Live Today' on July 8

The broadcast consisted of five segments: 'Reasonable Flavor Playlist,' 'Where is Uncle Going?', 'Rockit List,' 'Trend TMI: What are you doing these days?', and 'God's Move.'

The 'Reasonable Flavor Playlist' segment covered the beef cheek meat dishes at Jangdokjib in Yeonsu-gu, Incheon. The 'Where is Uncle Going?' segment visited a rural blacksmith in Danyang, Chungbuk, capturing the artisan making farming tools and daily necessities in front of flames exceeding 1,500 degrees Celsius.

'Rockit List' highlighted Manado, a resort city in the north of Sulawesi Island, Indonesia. It introduced the local markets, traditional foods, and exotic culture of Manado, which boasts emerald seas, diving spots, and a rich marine ecosystem.

The 'Trend TMI: What are you doing these days?' segment dealt with the phenomenon of traditional markets emerging as a new playground for the MZ generation. It looked into the consumption culture of the younger generation visiting markets to enjoy unique foods and retro vibes.

In 'God's Move,' Hepatitis B, a major cause of liver disease in Korea, was discussed. Highlighting the dangers of a disease that is easy to neglect due to a lack of symptoms, the segment explored the process that can lead to liver cirrhosis and liver cancer with an expert, emphasizing the importance of vaccinations and regular checkups. SBS 'Live Today' airs on weekdays from 6:00 PM to 6:50 PM.