'Chief Kim', ranked No. 1 in 31 countries, goes global with Nam Joo Hyuk's 'East Palace'

The SBS Friday-Saturday drama 'Mr. Kim' is creating a sensation in the global market. According to FlixPatrol data, 'Mr. Kim' recorded a total score of 657 points, ranking 2nd globally in the Netflix TV show category. It took 1st place in a total of 31 countries, including Vietnam, Taiwan, Singapore, the Philippines, Peru, and Malaysia, and made it into the TOP 10 list in 83 countries worldwide.

Starring So Ji-sub, Choi Dae-hoon, Yoon Kyung-ho, and Joo Sang-wook, 'Mr. Kim' tells the story of a father fighting desperately to find his daughter. Currently having aired up to episode 8, this 10-episode drama has only 2 episodes left until its conclusion. The viewership rating for the 8th episode reached 23.1%, ranking it 2nd among all SBS Friday-Saturday dramas ever. Centered around So Ji-sub's action performance, this work has simultaneously targeted both domestic viewers and Netflix global audiences.

Nam Joo Hyuk and Cho Seung-woo's 'The Forbidden Marriage' also settles in the global top 4

The Netflix series 'The Forbidden Marriage', starring Nam Joo Hyuk, Roh Yoon-seo, and Cho Seung-woo, also demonstrated its presence in the global market. 'The Forbidden Marriage' earned a total score of 486 points, ranking 4th globally in the Netflix TV show category. It recorded 1st place in 4 countries, including Korea and Thailand, and entered the TOP 10 in a total of 81 countries.

Released on the 17th, 'The Forbidden Marriage' depicts the process where Gu-cheon (played by Nam Joo Hyuk), who has the ability to traverse the world of ghosts, and Saeng-gang (played by Roh Yoon-seo), a court lady with a secret, follow the King's (played by Cho Seung-woo) command to track down the reality of the curse dwelling in the East Palace. The relationships between Gu-cheon, Saeng-gang, and the King, as well as the ghost-attracting character 'Kkeomeok-sari', are becoming hot topics among viewers. Their struggle, based on an original worldview, settled into the high ranks of the global rankings immediately after release.

The 'Yahoo Pose' syndrome spreads through the entertainment industry

The drama's success has led to fandom activities and meme culture among the actors. The 'Yahoo Pose', started by the rookie girl group RESCENE, is spreading throughout the entertainment industry. This gesture, which began from RESCENE's 'Geoje Yahoo' meme, has recently become a trend as major actors showcase it at official events.

The main cast of 'Mr. Kim'—So Ji-sub, Son Na-eun, Yoon Kyung-ho, Choi Dae-hoon, and Joo Sang-wook—posed together while shouting "Mr. Kim Yahoo!". At the production presentation for the Netflix series 'The Forbidden Marriage', Cho Seung-woo, Roh Yoon-seo, and Nam Joo Hyuk also shouted "The Forbidden Marriage Yahoo" during the photo time. Cho Seung-woo led the atmosphere on-site with a joke, saying, "I practiced it at home." Actress SHIN YE EUN also showed the pose at a beauty brand event, saying "Seongsu Yahoo~".