ILLIT showcases a new side of themselves with 'It's Me'

The group ILLIT has reconnected with fans by showcasing a new musical color. Through the recently released 'It's Me,' ILLIT presented a performance that captures the group's unique atmosphere. This release serves as a milestone that more clearly defines ILLIT's distinct identity.

The video was produced as part of a project titled 'PRESS START.' Through this work, ILLIT focused on visually and auditorily manifesting their own identity. As the project name 'PRESS START' suggests, it embodies a determination toward a new beginning.

'PRESS START' Signals a New Beginning

With the release of 'It's Me' through the 'PRESS START' project, ILLIT has reached a new turning point in their activities. This project was designed to step-by-step reveal the diverse facets of ILLIT, featuring a structure that allows viewers to witness the group's growth by following the project's progression.

In the released video, ILLIT radiates different charms in accordance with the song's mood. The members moved to the rhythm and melody of the track, physically embodying the meaning behind the title 'It's Me.' The video focuses on visually capturing the harmony between ILLIT's movements and the song, delivering the message of "myself" implied by the title.

'It's Me' Captures Musical Identity

'It's Me' is a track that concisely demonstrates ILLIT's musical direction. Through this song, ILLIT has expanded their musical spectrum by delivering a different emotional texture from what they have previously shown. The song's composition and the video's direction intensively represent the musical identity that ILLIT pursues.

ILLIT's recent move is significant in that it goes beyond simply releasing musical results, concretizing the song's message through visual direction. The title 'It's Me' acts as a core keyword revealing ILLIT's individuality, and the members' performance in the video supports this identity.

Multifaceted Communication Channels for a Global Fandom

BELIFT LAB is expanding touchpoints with fans across various platforms through ILLIT's official social media channels. ILLIT is actively utilizing global platforms including Weverse, YouTube, TikTok, and Instagram. Furthermore, they share their activities through various channels used by fans worldwide, such as X (formerly Twitter), Facebook, Weibo, BILIBILI, and Douyin.

In particular, they are also employing communication methods tailored to regional characteristics, such as operating an X (Twitter) channel and LINE page specifically for Japanese fans. This multifaceted channel management serves as a foundation for ILLIT to connect with fans around the world in real time. The content shared across these various platforms plays a key role in disseminating ILLIT's activities in real time and garnering interest from global fans.

ILLIT plans to continue their consistent activities through various projects and content in the future. With 'It's Me' as a starting point, music fans are turning their attention to ILLIT's next moves. The new side of ILLIT shown through the 'PRESS START' project foreshadows the direction of their upcoming activities.