fromis9's Ji-won takes on a part-time job at a Coca-Cola pop-up store with 30,000 won hourly pay... Tasting the new Coca-Cola Zero Lemon Lime

K-pop idols are stepping into the real world of part-time jobs to experience professional life firsthand. Park Ji-won, a member of fromis_9, transformed into a part-time worker, navigating the floor at a pop-up store featuring a new Coca-Cola product in the heart of the city.

This activity took place at a pop-up store organized to celebrate the first launch of Coca-Cola Zero Lemon Lime in Korea. Amidst the bustling city center, Park Ji-won took on the role of promoting the new product and providing tasting opportunities to visitors. Various preparations were underway on-site to showcase the refreshing qualities of the new beverage.

Captivated by the new product, Ji-won explores the tasting pop-up site

Before officially starting her duties, Park Ji-won prepared for the pop-up store operations by learning the ropes from her supervisor. She personally set up the Coca-Cola Zero Lemon Lime—making its debut in Korea—and engaged in promotional efforts to draw in visitors. In contrast to her glamorous stage persona, she was captured handling practical tasks, such as setting up drinks and welcoming customers.

After tasting the new product herself, Park Ji-won expressed her satisfaction with the flavor. Despite the tasting sessions being held in hot weather, she noted that the refreshing taste of Coca-Cola Zero Lemon Lime served as a boost of energy for her work. Showing her genuine appreciation for the taste, she naturally communicated the product's key features.

An idol's realistic part-time experience and the atmosphere on-site

Operating the pop-up store went beyond simply handing out products. It involved creating an environment to attract visitors and facilitate product tastings. Park Ji-won focused on welcoming customers and highlighting the product's characteristics. During her shifts, she was also seen taking short breaks to manage the intensity of the work.

This activity serves as an example of how an idol delivers a brand experience at a specific consumer touchpoint, such as a brand pop-up store. Moving beyond the role of a simple promotional model, she conveyed the vividness of the encounter between brand and consumer by personally setting up products and facing customers. The experience was presented in a multi-dimensional way, extending to behind-the-scenes footage after her shift ended.