Lee Chan-won visits Qingdao International Beer Festival... 'Beer Exchange' with real-time price fluctuations catches the eye

Singer Lee Chan-won conveyed the unique atmosphere of the Qingdao International Beer Festival in China. According to a video from the JTBC variety program 'Talk Pa One 25 O'Clock', Lee Chan-won encountered a unique system where beer prices fluctuate in real-time at the Qingdao International Beer Festival site, along with various festival programs.

'Beer Exchange' resembling the stock market, real-time price fluctuations catch the eye

At the festival site, a new concept beer exchange that introduced the mechanism of the stock market was prepared. In the released video, a system was operating at the scene where beer prices are adjusted every 10 minutes according to sales volume. If the popularity of a specific menu rises, the upper limit is adjusted to the market retail price, featuring prices that fluctuate according to real-time transaction volume.

At the scene, it was confirmed that prices fluctuate in real-time depending on the popularity of specific beer flavors. The cast in the video mentioned the fun of the scene while watching the system where prices change according to sales volume.

Beer drinking contest and a futuristic factory operated by robots

On one side of the festival, a 'Beer Selection Contest' for drinking beer quickly was held. The highest record in the competition was recorded at 8 seconds, and the scene showed participants' records being tallied in real-time. During this process, the cast responded to the atmosphere of the scene by mentioning their past experience of taking 1st place at a baseball stadium.

Additionally, in a futuristic beer factory, various types of robots such as band robots, dance robots, calligraphy robots, and robot dogs were operating. The cast confirmed the technological prowess of the site while watching the robots with flexible joint movements. Large beer tents, similar to Germany's Oktoberfest, are operating at the festival grounds, and some of those tents welcome visitors by selling about 2,300 types of beers from around the world.

Local culture experience and the heat of the festival

Lee Chan-won shared the joy of the festival through an AI boyfriend role-play experience and various performances held locally. In particular, large crowds gathered inside the local tents, which are larger in scale than the German-style tents, adding to the heat of the festival. At the scene, the local atmosphere continued as the South Korean toast culture 'Jjan' and the Chinese toast culture intersected.