"Speech that views others as NPCs"... Omar's analysis of 'Bean Soup Theory' and egocentric thinking

In online communities and SNS, a phenomenon is appearing where people criticize others by projecting only their own situations while ignoring the speaker's context. Recently, a conversation that pointed out the egocentric thinking patterns of modern people by introducing the concept of 'Bean Soup Theory' through video content has been drawing attention.

The source of contextless criticism, 'Bean Soup Theory' and NPC speech

In the conversation within the video, the concept of 'Bean Soup Theory' was introduced. This refers to egocentric thinking where one is buried solely in their own situation or perspective, without considering the situation or context of a specific post. The name originated from cases where self-centered criticisms unrelated to the essence of a post were left on videos making bean soup, such as "Don't you consider people with allergies?" or "I hate beans."

The characteristic of this way of speaking lies in treating the other person like an 'NPC (Non-Player Character in a game)' rather than treating them as a human being. In the video, using examples such as criticizing a post about liking pork belly by mentioning the dietary habits of ethnic minorities or pointing out allergies, it explained a state where the speaker is fixated on a single word rather than the core context they intend to convey, failing to understand the whole. In particular, it was added that such an attitude may show embarrassment when the other party refutes or responds, and there is a high possibility of experiencing difficulty in social harmony due to a lack of empathy.

Marketing that creates trends and consumer psychology

The conversation leads to an analysis of recently rapidly changing trends and marketing methods. The view was presented that the phenomenon of specific foods or items becoming trendy is not simply due to product quality, but is the result of intentionally designed marketing.

The video explained the mechanism of trends through examples such as 'Dujongku' and 'Pizza Seolgi.' It is not that a specific product becomes famous because it is delicious, but rather that the process of spreading rumors that the product is delicious stimulates the consumer psychology that "if you don't eat it now, you will fall behind." This connects to the logic that "Dujongku did not become a trend because it was delicious, but became a trend because it was marketed as being delicious," reinterpreting marketing phenomena from the perspective of the previously mentioned 'Bean Soup Theory.'

The charm of people who have their own language

At the end of the conversation, the importance of people who have 'their own language' in modern society was mentioned. The opinion was raised that indiscriminately using buzzwords (memes) or hurriedly following trendy colors (Pantone colors) can look somewhat desperate.

The video emphasized that rather than quickly acquiring and using the language of others, a person who has their own sentence structures, way of speaking, or gestures feels more attractive. It revealed the perspective that rather than blindly following online trends, an attitude of building one's own language system and communicating while observing others holds precious value in modern society.