Joo Woo-jae advises prioritizing weight and practicality over coat trends

In a recent YouTube video, Joo Woo-jae suggested that people in their late 30s may eventually favor short padded jackets over heavy coats, recommending domestic brands in the 300,000 won range for better practicality.

Content designed to resolve the dilemma of whether or not to purchase fashion items is gaining attention. In a video released through the YouTube channel Today's Joo Woo-jae ahead of winter, advice is provided regarding various outerwear and knitwear items sent in by viewers.

A Standard Look Completed with Levi's Blue Tag

Before beginning the consultations, Joo Woo-jae showcased an outfit composed of products from Levi's premium line, Blue Tag. Joo Woo-jae explained that the Blue Tag line serves as a premium tier connecting the standard Red Tab line and the top-tier LVC line of Levi's. Originally starting as M I J, the line expanded its name and is characterized by using more premium materials and manufacturing methods than the standard Levi's lines.

He noted that the Blue Tag corduroy jacket has a light weight for winter outerwear and features subtle accents through chambray stitching. He described the fit as a standard fit—neither too oversized nor too tight—resembling a style commonly enjoyed by Americans. Detailed observations followed regarding the textures of the paired wool cashmere blend knit and Oxford shirt. Mentioning the soft touch of the knit, Joo Woo-jae explained that the standard fit is suitable for a clean look. Regarding the shirt, he added that unlike typical Oxford shirts, the fabric is a flowing cotton that provides a good wearing experience and can be styled for formal looks. The Marker Loose Jeans chosen for the bottom were highlighted for their durability using Japanese selvedge denim and a fit that sits between baggy and straight, providing a comfortable fit.

"There is no coat trend; weight and practicality are key"

Regarding a concern about the KAPTAIN SUNSHINE Traveller Coat raised by a man in his mid-30s, Joo Woo-jae offered realistic advice. He acknowledged that there is no such thing as a Balmacaan Coat trend and that it is a versatile item that pairs well with various pieces like hoodies or turtlenecks.

However, he advised a cautious approach regarding the practicality of coats. "Because coats fundamentally use a lot of fabric, they are heavy," Joo Woo-jae stated, sharing the experiential opinion that 100% wool coats without cashmere blends may not be reached for often due to their weight. He noted a tendency for people to eventually settle on short padded jackets or fleece rather than coats as they approach their late 30s. Instead of purchasing expensive brand-name products, he suggested comparing domestic brands sold on platforms like MUSINSA to find items with appropriate weight. Specifically, he recommended products in the 300,000 won price range, citing the Chur Bellandi Cashmere Blend Balmacaan Coat as an example.

"High school students should experience failure to build fashion sense"

A high school sophomore considering the purchase of a knit from the brand RIPNDIP received encouraging advice. The questioner in the video was captivated by the design of a knit worn by a specific individual and was contemplating a purchase. In response, Joo Woo-jae mentioned the difference between people frequently exposed on screen and ordinary people.

Joo Woo-jae pointed out the utility of items for daily wear, stating, "People who are constantly exposed on screen have less burden when wearing standout clothes because they have to change outfits frequently, but if an ordinary person wears such clothes, they can become a 'cat' from the second time they wear it." Considering that the questioner usually enjoys wearing denim pants such as SUGAR CANE 1947, he explained that the knit in question might not be easy to match for daily use. However, he followed with a recommendation for a challenging attitude in making decisions, saying, "If you are a high school student, you should experience these kinds of failures and frustrations to improve your fashion sense."

Meanwhile, regarding a thisisneverthat hoodie jacket, he mentioned the difficulty of matching the navy color and urged consideration of harmony with the colors of pants usually worn. Additionally, for a user considering a FULLCOUNT denim jacket, he shared the opinion that matching a set might help with psychological stability to maintain brand consistency.

Source: original video (YouTube)