Cho Jin-se debates whether a drunk friend's insult is a sign of affection

During a filming of the YouTube content "Open for Business," actor Cho Jin-se argued that a drunk friend's comparison of his face to meju was not an expression of interest, even as cast members assigned him charm scores as low as 2.

Actor Cho Jin-se appeared on the content "Open for Business" from the YouTube channel Sibicheung, engaging in a heated debate with the cast over an absurd dating story.

"Your face looks like meju"... A drunk female friend's overstepping interest

The main theme of the broadcast was "absurdity." The cast debated whether a situation where a female friend, while drunk, calls a male friend to say, "Why is your face so crushed? I saw meju at my grandmother's house and thought it was your face," is a sign of affection or a simple insult.

Regarding this situation, Cho Jin-se drew a line, stating, "This is not an expression of interest." He specifically analyzed the negative nuance of the expression "crushed" (ppah-at-da), noting it is a strong term implying something has been pounded like in a mortar. The cast raised the possibility that the remark could be "negative interest"—an attempt to hide affection using alcohol—drawing parallels to how children tease those they like in elementary school. The cast offered various interpretations, suggesting the person might be joking because they have no other excuse to contact someone late at night, or that they are expressing affection through avoidance due to shyness.

Is Cho Jin-se's appearance score a 6? The cast's cold evaluation

Before the story debate, there was a session to measure Cho Jin-se's charm. Cho Jin-se showed confidence by introducing himself as a "sweet man who is popular and quite cool." However, the cast's evaluation was cold. When Cho Jin-se requested they express his physical charm as a numerical value, the cast members each assigned him a score.

Cho Jin-se personally rated himself a 6 out of 10, while the cast members provided conflicting scores of 6, 7, and 2, turning the scene into a sea of laughter. During this process, Cho Jin-se joked with a hint of bravado, saying, "I am about a 6." While introducing himself, he also mentioned that he has such a good voice that people fall asleep while talking to him in a car.

"This is a work of art": Cho Jin-se's attitude toward "Open for Business"

Cho Jin-se showed a serious attitude, treating the content not as mere variety entertainment but as a "work of art." He stated, "Just like when filming for SHOWBOX Co., Ltd., even if I make a mistake, I approach it with the mindset of creating a work of art," adding, "I think every single piece of this content is a work of art." He entered the filming with a determination to pour his energy into the two-hour session to maintain a high tension.

Source: original video (YouTube)