Kiki confirms comeback in mid-August... '404' becomes a hit

Return After 7 Months, KiiiKiii to Comeback in Mid-August

KiiiKiii, a five-member girl group under Starship Entertainment, is returning in mid-August with a new album. Comprised of Jiyu, Isul, Sui, Haeum, and Kiya, KiiiKiii decided to make their comeback approximately seven months after releasing their second mini-album, 'Delulu Pack,' in January. The agency stated that they are in the final stages of preparation, crafting music that captures KiiiKiii's unique color to meet the expectations of fans, including their official fan club 'Tiki.'

This comeback is a crucial moment as they must build upon the achievements shown during their previous activities. Even before their debut, KiiiKiii earned the nickname 'IVE's younger sisters,' a reputation they proved through their actual activities. The upcoming comeback scheduled for mid-August will join the battle of comebacks taking place at the peak of the summer season.

Records Set by '404 (New Era)'

The success of their previous work, 'Delulu Pack,' has become a powerful driving force for this comeback. The title track '404 (New Era)' swept the charts of major domestic music platforms. It reached number one on Melon HOT100 and topped the Bugs real-time charts, showing a steep upward trend on major platforms such as Genie, FLO, Vibe, YouTube Music, and Spotify Korea. Notably, it achieved a triple crown on the Apple Music Korea charts, topping the Popular Songs, Popular Videos, and Popular Albums charts.

The chart records extended to monthly charts. Through the '404 (New Era)' promotions, KiiiKiii took the number one spot on the Melon TOP100 for the first time since their debut, and they also achieved a double crown on the monthly charts by ranking first on both the Circle Chart Monthly Digital Chart and the Streaming Chart. Their music show performances also supported this success, as they solidified their position by winning three music show trophies during their approximately four-week promotion period.

The Power of 'Gen Z-mi' Targeting the Global Market

KiiiKiii's influence has also been confirmed in overseas markets. 'Delulu Pack' entered the iTunes K-pop Top Albums charts in 19 countries and regions worldwide. Their performance in the US market is also distinct; they appeared on the Billboard 'Global (Excl. US)' chart for eight consecutive weeks and made their first entry into the 'Billboard Global 200' chart. They also saw success in the Japanese and Chinese markets. They entered the Billboard Japan Hot Albums, Artist 100, and Hitseeker Song charts, and reached as high as number two on the Oricon Weekly Streaming Surge chart in Japan. In China's QQ Music, they simultaneously swept the number one and two spots on the surge charts, with all B-side tracks entering the top 10.

Their free-spirited energy, known as 'Gen Z-mi (Gen Z Beauty),' produced numerous challenges on domestic and international short-form platforms. They secured both public appeal and buzz by successfully concluding the follow-up promotions for the B-side track 'Delulu.'

Preparing a New Musical Spectrum

During the seven-month hiatus, KiiiKiii prepared for the next stage of growth based on the musical spectrum expanded in their previous work. This August comeback album also aims for 'music that is uniquely KiiiKiii.' While they proved their team color in their previous work, the key will be what kind of musical variation they will show this time. The agency is concentrating all its capabilities to present new music.

Specific comeback schedules and album information will be released sequentially through official SNS channels in the future. In mid-August, KiiiKiii's journey begins as they aim for the top of the charts once again, carrying on the craze of '404.'