Mega MGC Coffee, NCT Wish Fan Signing Event Begins

Fan Signing Event Completed with 'Favorite Menus' Chosen Directly by the Members

Mega MGC Coffee has started a fan signing frequency event on the 16th to mark the grand finale of the 'Find My Wish (F.M.W)' campaign conducted with the global K-pop group NCT Wish.

This event is a four-month journey that has been unfolding sequentially in approximately one-week intervals to coincide with the members' birthdays and anniversaries, starting with the first runner on April 5th. Fans can participate through 'Mega Order,' the official Mega MGC Coffee app.

The entry method is specific. By purchasing a total of 10 drinks, including the 3 'mission menus' that NCT Wish members usually enjoy or personally introduced on social media, plus 7 regular menus, fans are automatically granted entry to the fan signing event.

The 3 required mission drinks are Low Sugar Honey Pear XO Yakult, Gold Mango Smoothie, and Choco Honey Pong Crush. The regular menus include 7 types such as Milkshake, Mega Berriesai Bowl, Zero Boost Aide, and Megaricano. The event participation period is from the 16th of this month to August 4th.

The final 50 winners will be announced on August 5th through the official Mega MGC Coffee app. The fan signing entry rights will be issued to the winners via the app's coupon box, and the actual event is scheduled to take place in August. Specific schedules and locations will be announced individually to the winners.

Storytelling Marketing that Expands 'Birthday Cafe' Culture to a Franchise Scale

This campaign goes beyond simple model recruitment by sophisticatedly integrating the unique 'birthday cafe' culture of idol fandoms into brand marketing. It expands the unique play culture of fandoms, where they rent cafes on specific idols' birthdays or anniversaries to celebrate by distributing cup holders, to a franchise scale.

Beyond simply consuming goods printed with faces, fans follow the members' narratives to visit stores and enjoy sharing their 'favorites' menus. Mega MGC Coffee transformed its stores into stages to find and share the 6 members' 'Starlight Emotion Keywords (Happiness, Luck, Love, Joy, Dream, Courage).'

From the planning stage, the involvement of members' directly chosen menus increased fan immersion. A Mega MGC Coffee official stated, "This campaign is a meaningful project where Mega MGC Coffee becomes a communication channel that connects fans and artists more closely," adding, "Through the fan signing event, we will provide unforgettable emotions to fans and establish ourselves as a platform that delivers differentiated enjoyment in the future."

NCT Wish Continues Japanese Activities, Accelerating Global Moves

Along with participation in this campaign, NCT Wish is also ramping up activities in Japan. The members announced their new single promotion schedule by departing for Tokyo, Japan, through Incheon International Airport on the afternoon of the 15th. On their way out that day, the members completed a refreshing mood with natural visuals and fashion that highlighted their individual personalities.

On June 22nd, NCT Wish released 'BOY MEETS GIRL,' one of the double title tracks of their new Japanese single 'YO-I-DON! / BOY MEETS GIRL.' Subsequently, at midnight on the 13th, they presented another title track, 'YO-I-DON!', through global music platforms.

Mega MGC Coffee, "We Will Become a Communication Channel Connecting Fans and Artists"

A Mega MGC Coffee official shared regarding this campaign, "We have prepared a fan signing event for the fans who participated in the campaign conducted with NCT Wish."

The official continued, "This campaign is a meaningful project where Mega MGC Coffee becomes a communication channel that connects fans and artists more closely," and stated, "We will ensure that Mega MGC Coffee establishes itself as a platform that delivers new enjoyment and differentiated value beyond being just a cafe."

The 4-Month 'Find My Wish' Campaign Journey

This fan signing event is the schedule that marks the grand finale of the 'Find My Wish (F.M.W)' campaign, which has continued for about 4 months since the first runner on April 5th. Mega MGC Coffee has continued the campaign by developing sequential events in approximately one-week intervals to match each member's birthday and anniversary.