BTS Jimin Ranks 1st in July Boy Group Brand Reputation

BTS Jimin ranked first in the boy group individual brand reputation for July 2026. According to the big data analysis results announced by the Korean Corporate Reputation Research Institute on the 18th, Jimin recorded a total brand reputation index of 3,893,749, combining a participation index of 204,504, a media index of 307,742, a communication index of 1,668,050, and a community index of 1,713,454.

This analysis was conducted by extracting 58,514,143 pieces of brand big data from 755 individual boy group members from June 18 to July 18. The total scale of big data decreased by 16.0% from 69,657,692 last month to 58,514,143. Jimin's brand reputation index fell by 30.42% compared to the 5,596,023 recorded last month.

Ateez San enters the rankings following Park Ji Hoon and Jung Kook

Park Ji Hoon took second place. Park Ji Hoon's brand reputation index was 3,687,282, a decrease of 12.81% compared to last month. BTS Jung Kook ranked third. Jung Kook's index was 3,359,088, a 32.97% decrease from last month.

Ateez San made the list in fourth place with 1,919,276. San's index surged by 815.27% compared to last month. Cortis Geonho entered the top tier in fifth place, recording 1,902,631. Geonho rose by 5.77% compared to the previous month.

The top 10 included BTS members Jin and V, BigBang G-Dragon, Cortis Juhoon, and Wanna One Kang Daniel. Analyzing Jimin's brand characteristics, keywords such as 'communicate, breakthrough, steadfast' appeared highly in the link analysis. In the keyword analysis, 'ARMY, Munich, blonde' were derived as major keywords, with a positive ratio of 93.40%. Koo Chang-hwan, director of the Korean Corporate Reputation Research Institute, stated, "BTS Jimin, who ranked first in the boy group individual brand reputation for July 2026, showed high results for 'communicate, breakthrough, steadfast' in the link analysis, and 'ARMY, Munich, blonde' in the keyword analysis."

Brand Reputation Index calculation method and Top 100 list

The brand reputation index is an indicator that measures positive/negative evaluation, media interest, and the amount of interest and communication based on online consumption behavior. This analysis included brand value evaluation analysis, brand reputation monitoring qualitative evaluation, and recommendation index weighting. The institute calculated the final index by summing the participation, media, communication, and community indices based on the big data extracted from June 18 to July 18.

The top 100 includes BTS RM, J-Hope, Suga, Jin, and V, as well as Super Junior Heechul, Got7 Jinyoung, TVXQ U-KNOW, SHINee Minho, RIIZE Wonbin, Cortis Seonghyeon, Wanna One Ong Seongwu, EXO Baekhyun, Super Junior Choi Siwon, Kyuhyun, Cortis James, Ateez Yunho, Highlight Yoon Doo-joon, Wanna One Lai Guanlin, KIM JAE HWAN, SHINee Key, Seventeen Mingyu, RIIZE Sungchan, Cortis Martin, BigBang Taeyang, Seventeen Jeonghan, 2PM JUNHO, Ateez Seong-hwa, NCT Doyoung, Ateez Hongjoong, The Boyz Juyeon, Seventeen Hoshi, Wanna One Ha Sung-woon, NCT Jaehyun, SHINee Taemin, EXO Kai, Seventeen Wonwoo, Winner Kang Seung-yoon, Seventeen Jun, ENHYPEN Sunghoon, RIIZE Sohee, Ateez Wooyoung, Seventeen Dino, TWS Dohoon, RIIZE Anton, EXO Suho, Block B P.O, BigBang Daesung, TVXQ Changmin, TOMORROW X TOGETHER Yeonjun, Ateez Mingi, Seventeen S.Coups, MONSTA X Joohonen, INFINITE L, Ateez Jongho, Winner Lee Seung-hoon, B1A4 Sandeul, The Boyz Hyunjae, Seventeen Woozi, Shinhwa Lee Min-woo, Seventeen DK, Ateez Yeoshiang, Highlight Yang Yo-seob, Seventeen Joshua, Seventeen Seungkwan, The Boyz Sunwoo, TOMORROW X TOGETHER Soobin, RIIZE Eunseok, Winner Kim Jin-woo, Seventeen The8, MONSTA X Shownu, The Boyz Younghoon, ENHYPEN Sunoo, Wanna One Yoon Ji-sung, SHINee Onew, Wanna One Bae Jin-young, Block B Zico, Seventeen Vernon, Wanna One Park Woo-jin, TWS Shinyu, MONSTA X Kihyun, ENHYPEN Jungwon, Stray Kids Hyunjin, NCT Jisung, Shinhwa Eric, ENHYPEN Jay, Wanna One Lee Dae-hwi, ZEROBASEONE Park Gun-wook, TOMORROW X TOGETHER Beomgyu, NCT Riku, and Kickflip Donghyun.