NOWADAYS, August comeback teaser released, transforming into lettuce and chicken breast
NOWADAYS has begun warming up for their August comeback by releasing a Z Film teaser poster featuring food-themed costumes such as lettuce, cucumber, and tomato.
The group NOWADAYS announced their August comeback with a shocking transformation into salad ingredients. On the 21st at midnight, their agency Cube Entertainment released the Z-Film teaser poster capturing the mood of the new album through the official SNS channels of NOWZ (Hyun Bin, Yun, Yeonwoo, Jinhyuk, Siyun).
In this teaser, the members showcased playful visuals by implementing food ingredients into their outfits. Hyun Bin wore a lettuce-themed outfit, Yun wore cucumber, Yeonwoo wore tomato, Jinhyuk wore avocado, and Siyun wore chicken breast, slyly expressing the characteristics of each ingredient. The poster also caught fans' interest with nutrition facts labels reflecting each member's personality and a witty warning message that reads, "They may look cold, but they can melt instantly at a single word of praise."A kitschy design reminiscent of grocery advertisements
The visual composition of the poster is a modern reinterpretation of retro vibes. Typography such as ‘Delivery in Progress…’ and ‘FRESH!’ is placed throughout the screen, completing a unique universe that feels like watching an actual grocery delivery advertisement. The kitschy details flowing through the overall design hint at the new concept of NOWZ ahead of their August comeback.
The bottom of the poster specifies the schedule for the main Z-Film, which will be released on the 22nd at midnight. Fans are waiting for the night of the 22nd to see how the members' transformations, confirmed through the teaser poster, will continue in the actual video content, the Z-Film. This promotion goes beyond a simple image release, connecting the members' characters to the specific material of food ingredients to provide fans with a unique visual experience.
An interactive website utilizing a delivery app interface
The expansion of the content also extended to a website. The ‘Day&Salad’ website, which opened simultaneously with the teaser release, borrowed the interface of an actual delivery application. On this site, fans can enjoy unique interactive content where they can directly select and order salads for each member, just as if they were using a delivery app.
A key feature is that it moves away from simply consuming images and is designed to let fans directly participate in the flow of the content. By combining the salad concept with the delivery app format, an environment was created where fans can naturally immerse themselves in the comeback universe of NOWZ. This digital promotion is interpreted as a strategy to provide a play culture to fans and increase immersion in the comeback.
From NOWADAYS to NOWZ, an expanded journey
NOWZ debuted in the music industry in 2024 under the name ‘NOWADAYS’. Since then, they have continued their activities after changing their name to their current team name, NOWZ, last June. After changing the team name, they are in the stage of building a fandom by showcasing an even more expanded musical spectrum and original concepts.
Having confirmed their August comeback, NOWZ plans to sequentially release various teasing contents starting with this Z-Film teaser poster. As they have attempted original directing with every album, the key will be how this salad concept is implemented in the actual music and stage. With the teaser released on the 21st, the curtain has risen on the full-scale comeback promotion.
