ENHYPEN attends SDCC panel discussion in San Diego

ENHYPEN has made a bold statement in North American mainstream pop culture by participating in the world's largest pop culture festival, 'San Diego Comic-Con 2026' (SDCC 2026). Their agency, BELIFT LAB, announced that the group successfully completed their schedule at the event held at the San Diego Convention Center on the 23rd and 24th (local time). SDCC is a global hub for pop culture where major Hollywood studios like Marvel and Disney unveil new projects. Through this appearance, ENHYPEN aimed to introduce their musical universe 'Dark Moon' to global fans and expand their presence in the North American market.

Panel Discussion in Ballroom 20 with 'Twilight' Director and Actor

On the 23rd, ENHYPEN took part in the panel discussion 'Bite Me: Calling All Vampires' in Ballroom 20, a symbolic space where 'Twilight' director Catherine Hardwicke and actor Peter Facinelli had previously participated. They engaged in a deep conversation about bringing vampire characters to life. Jake said, "Because 'Twilight' established a vast world that opened people's eyes, we were able to fully express vampires through our K-pop music." Jungwon added, "The webtoon characters in 'Dark Moon' were created with the members' personalities strongly reflected, allowing us to convey the narrative with greater immersion." Amid enthusiastic fan reactions, the group proved the reach of the 'Dark Moon' universe on the mainstream stage of North American pop culture.

Visit to Dark Moon Booth and Off-Site Performance

On the first day of SDCC 2026, the 23rd, ENHYPEN visited their exclusive 'Dark Moon' booth. Through this booth, they directly introduced the visual world and content of the HIVE Original Story to global fans. Later, on the 24th, the group performed at the 'DARK MOON BLOOD NIGHT with ENHYPEN' off-site event held at the House of Blues. Dressed in vampire-themed attire, they delivered a stage that maximized their universe's concept. Under the hosting of American celebrity Jozzy Light, they performed a series of songs deeply rooted in their narrative, including 'Bite Me', 'Karma', 'CRIMINAL LOVE', and 'Drunk-Dazed'. Jake shared his thoughts, saying, "I never imagined I'd come to Comic-Con after successfully completing my first solo concert in San Diego. I visited the 'Dark Moon' booth early in the morning, and it was truly amazing. I'm thrilled to be able to share great songs with you tonight."

Proving Global Fanbase and IP Scalability

ENHYPEN's activities at SDCC 2026 went beyond mere event participation, serving as a platform to demonstrate the potential of the 'Dark Moon' IP—interwoven with webtoons, animations, and the artists' musical narratives—to establish itself in North American mainstream pop culture. The demonstrated cohesion of the global fanbase and the scalability of the universe's world clearly point to the immense impact the group is expected to have as a core franchise in the global pop culture market. The group will release their mini album 8, 'THE SIN : BLISS', on August 21.

Production Team and Original Source

ENHYPEN's 'Dark Moon' (DARK MOON) is a HIVE Original Story created based on the group's musical universe. Their agency, BELIFT LAB, participated in SDCC 2026 to introduce this IP to global fans. 'Dark Moon' is a HIVE Original content composed of webtoons, animations, and musical narratives. The characters were created reflecting the actual personalities of the members, as confirmed by Jungwon's statement. Individual figures such as directors, screenwriters, or producers were not mentioned in the press release.