ILLIT releases new song featuring JISOO and MOMOKA

The group ILLIT has returned to their fans with a new track showcasing a fresh musical color. Through their new song, 'I Got Your Back (Feat. JISOO, MOMOKA of HANA)', ILLIT announced their next move by demonstrating a significantly deeper musical spectrum. This track is characterized by a special harmony, blending ILLIT's unique identity with the contributions of JISOO and MOMOKA of HANA.

The Perfection of a Special Collaboration Featuring JISOO and MOMOKA

The new single 'I Got Your Back' was designed to breathe new vitality into ILLIT's existing musical style. Notably, the collaboration's quality was further elevated by the featuring of JISOO and MOMOKA of HANA. Through this collaborative process, the members of ILLIT focused on delivering the song's message in a richer and more multi-dimensional way.

Looking at the song's composition, the distinct vocal colors of the ILLIT members and the featured artists blend organically. JISOO and MOMOKA naturally melt into the flow of the song with their unrivaled vocal tones, harmonizing seamlessly with ILLIT's voices. This collaboration serves as a significant milestone proving ILLIT's musical scalability.

The 'PRESS START' Project and ILLIT's Musical Journey

The release of this new song was carried out as part of the 'PRESS START' project. Through 'PRESS START', ILLIT demonstrates the official commencement of their unique musical journey. The overall atmosphere of the track fully encapsulates the musical direction that ILLIT aims to pursue in the future.

With this new release as a turning point, ILLIT plans to communicate even more closely with their fans. The group will utilize a wide range of global social media channels, including Weverse, YouTube, X (formerly Twitter), TikTok, Instagram, Facebook, Weibo, BILIBILI, and Douyin. Furthermore, they are diversifying their touchpoints with the global fandom by operating X (Twitter) and LINE channels specifically for Japanese fans.

Operating Multi-faceted Communication Channels for a Global Fandom

Through the promotions for this new song, ILLIT intends to further solidify their connection with fans worldwide. They are building an extensive communication network that spans visual-centric platforms like their official YouTube channel, TikTok, and Instagram, as well as platforms catering to Asian fans such as Weibo and BILIBILI. This highlights that ILLIT is continuing activities aimed at the global market beyond Korea.

The music industry is closely watching to see how the musical experimentation presented in 'I Got Your Back' and the launch of this project will shape the group's future activities and global influence.