HiFi Unicorn releases performance video for new song "Why"
HiFi Unicorn showcased the colors of Bright Paper Yellow through the performance video for "Why," the sixth track of their monthly project H!dden Color.
Group HiFi Unicorn has showcased its unique identity through the performance video for its new song, "Why." This video marks the sixth installment of "H!dden Color," HiFi Unicorn's 2026 monthly digital single project. Through this project, HiFi Unicorn is expanding its musical universe by presenting a new musical theme every month.
New Music Every Last Friday: 'H!dden Color'
HiFi Unicorn is continuing its project of expressing hidden colors through music on the last Friday of every month in 2026. The project title, 'H!dden Color,' signifies the revelation of hidden colors through music, following a systematic structure that regularly presents new musical works to the public each month.
The color selected as the sixth theme of this project is 'Bright Paper Yellow.' Released as part of the project, "Why" translates the month's color, Bright Paper Yellow, into a musical palette. By adopting a new color as a theme each month, HiFi Unicorn is expanding its musical spectrum and maintaining its momentum by delivering fresh musical colors to the public every last Friday.
Visualizing the Colors of 'Why' Through Performance
The released performance video for "Why" captures the song's stage performance. This video focuses on translating HiFi Unicorn's musical identity into visual movement. The mood of the project's theme, 'Bright Paper Yellow,' harmonizes with the song's atmosphere, emphasizing the project's identity. The video focuses on visually conveying the emotions of "Why" through a performance tailored to the song's flow.
Through this digital single project, HiFi Unicorn is communicating with fans by presenting music of a different color each month. The group is expanding its engagement with fans by operating various official channels, including the project's official website and X (formerly Twitter), Instagram, TikTok, LINE, and Weverse. Attention is now turning to HiFi Unicorn's musical journey and what color they will reveal in the upcoming installments of the project.
Project Continuity and Musical Identity
HiFi Unicorn's 2026 monthly digital single project, 'H!dden Color,' goes beyond simple music releases; it is an attempt to combine the visual element of color with the auditory element of music. The sixth installment, "Why," was produced based on the specific color 'Bright Paper Yellow,' aligning with the project's goal of the "musical manifestation of hidden colors."
The method of releasing music on a regular schedule—the last Friday of every month—further solidifies the musical identity HiFi Unicorn seeks to establish. Their journey of broadening their musical spectrum through ever-changing colors serves as a key element demonstrating the continuity of the project.
