Artist Pi Cheol-in Teases Comeback with Teaser for New Song "prod. Hitchhiker"

Artist Pi Cheol-in is set to return to fans with a new single showcasing a fresh musical color. Pi Cheol-in has officially kicked off the countdown to his comeback by releasing the official music video teaser for "prod. Hitchhiker," the title track of his first mini-album, '吉BOARD'.

Pi Cheol-in's New Challenge with Hitchhiker

Anticipation is high for this new track, produced by Hitchhiker, a producer known for establishing a unique musical style. Through this album, Pi Cheol-in is expected to unveil a different energy than before. The released teaser video compactly delivers the song's atmosphere in a short duration, piquing curiosity about the new release.

A diverse group of experts participated in the album production to ensure high quality. Han Seong-su led the creative direction, while Director Jun-gi directed the music video, adding visual immersion. Additionally, ES4X handled the creative production, contributing to the construction of Pi Cheol-in's new unique universe. Director Jun-gi also personally handled the editing to ensure consistency between the visual direction and the final cut.

The crew supporting the technical perfection of the video is equally impressive. Gunho Song (VOIID) served as the Director of Photography to realize the visual beauty, and ger handled the production. Furthermore, the visual density of the teaser was enhanced by the colorists at CAPRA and the SFX work of Hyuntae Park. Ayeon Noh took charge of the art directing, and Seyoung We from Sequence led the set dressing and spatial composition as the art team leader.

The Production Process of '吉BOARD' Involving Large-Scale Production

This album goes beyond a simple digital release, revealing itself as a massive project involving a large-scale production team. Led by Executive Producer Soyoung Park, Line Producer Minji Kim coordinated the overall production. During this process, numerous assistant producers, including Lee Hye-su, Kim Da-hee, Byeon Seon-young, and Jeong Jun-yeop, participated to lay the foundation for the album.

The roles of the staff responsible for the vitality of the set are also noteworthy. Jeongmin Jo served as the On-set AD to assist with field operations, and the assistant director team, including Giseong Jun, joined as members of the directing team. In the lighting department, Jonghwan Oh served as the Gaffer, designing the video's lighting alongside the High Light team, while the AC (Assistant Camera) team, including Gunho Song, supported the precise cinematography.

Furthermore, a systematic approach was implemented throughout the production process, such as the deployment of a Safety Management Team consisting of Yang Dong-seon, Na Dae-nam, and Kim Ro-eon to ensure a safe filming environment. Cast members Minjun Chung and HMS (ger), selected through OZ Entertainment's casting, play key roles in completing the narrative of this music video.

First Mini-Album to be Released on August 3 at 6 PM

Pi Cheol-in's first mini-album '吉BOARD' will be officially released on August 3, 2026, at 6 PM (KST). For fans in North America, the music will be released at 5 AM (ET) on the same day. This album is expected to be a significant turning point in establishing Pi Cheol-in's musical identity. Attention is focused on the synergy that will be created between Hitchhiker's production and Pi Cheol-in's individuality in the title track "prod. Hitchhiker".

Fan interest is already heating up. Despite being a short teaser, the intense impression of the song foreshadows the overall mood of the album. Through these activities, Pi Cheol-in plans to once again imprint his musical capabilities on the public. All eyes are on what kind of impact "prod. Hitchhiker" by Pi Cheol-in will make in the music industry in the summer of 2026.