Emart24 expands liquor lineup to 11 varieties by adding 3 types of wines from Germany, Spain, and Italy

Convenience store brand Emart24 is strengthening its wine lineup by introducing three new products from its liquor brand 'COMO'. The newly added products are Riesling, Sangria, and Tuscany wines that capture the characteristics of major European wine-producing regions such as Germany, Spain, and Italy.

Securing product diversity through cooperation with major European regional wineries

The newly released 'COMO Riesling' is a white wine produced by a winery in the Palatinate region of Germany, characterized by citrus aromas and acidity. 'COMO Sangria', created in cooperation with a Spanish manufacturer, emphasizes fruit aromas and lowers tannins to increase mass appeal. The premium line 'COMO Black Toscana IGT' is supplied through the Piccini winery in Italy and is crafted to deliver a heavy texture and deep fruit flavor.

Including this new product launch, Emart24 has reorganized the entire 'COMO' brand lineup to a total of 11 varieties. This is a measure to respond to the trend of increasing wine consumption in the second half of the year. Looking at the sales indicators from last year compiled by Emart24, wine sales in October increased by approximately 25% compared to the previous month, showing a pattern of expanding consumption in the second half of the year.

Discount benefits provided when paying with Toss during the month of October

Emart24 is conducting a promotion throughout the month of October to celebrate the launch of the new products. During this period, customers can receive discount benefits when purchasing the three newly released wines using Toss payments or money means.

Kim Si-hwon, MD of the Emart24 liquor team, stated, "We have expanded the brand lineup to 11 varieties by reflecting the characteristics of various regions such as Germany, Spain, and Italy," and added, "We hope that consumers can encounter products that suit their individual preferences during the peak season."