Michelin Korea Operates Tire Recommendation Program Based on Driving Tendencies at Porsche Event at Seoul Oil Tank Culture Park

Michelin Korea is participating as an official sponsor of the Porsche brand festival 'Porsche Vibe Seoul', which will be held at the Seoul Oil Tank Culture Park from the 3rd to the 4th.

Operation of Customized Tire Diagnosis for Driving Tendencies and Brand Experience Zone

During this event, Michelin Korea will set up a brand booth to conduct various experience programs for visitors. Most notably, they will operate the ‘My Driving DNA’ test program, where visitors can diagnose their own driving tendencies and receive recommendations for suitable tires. Additionally, they plan to convey the brand philosophy and technological prowess through the ‘Why Michelin’ story zone, where major product displays and Michelin's brand stories can be explored.

A VIP lounge will also be prepared at the event site for Michelin membership customers and major partners. In particular, a special F&B (food and beverage) program in collaboration with Chef Yoo Yong-uk of the restaurant 'Imok Smoke Dining', selected for the MICHELIN Guide Seoul 2026, will also be presented.

Emphasizing Technical Cooperation Between the Two Companies, Including 'N-Marking' Tires Exclusive to Porsche

This sponsorship is based on the global partnership between Michelin and Porsche, which have cooperated in the fields of motorsports and high-performance vehicles since 1969. Based on the technological expertise accumulated in racing tracks and road driving environments, both companies have continued joint development to maximize vehicle performance.

In particular, Michelin Korea intends to promote the results of the cooperation between the two companies through ‘N-Marking’ tires, which were developed to maximize the driving performance of Porsche vehicles. N-Marking is a dedicated tire approved through joint development and verification to meet Porsche's strict performance standards, and it is characterized by being designed to realize the inherent handling characteristics of the vehicle.

A Michelin Korea official stated, “Michelin and Porsche are global partners that have cooperated for a long time to provide the best driving experience,” and added, “Through this event, we hope visitors can directly experience Michelin's technological prowess and brand philosophy, as well as the history of performance created together with Porsche.”