SEVENTEEN members JEONGHAN and JOSHUA release '12 o'clock' unit music video

SEVENTEEN members JEONGHAN and JOSHUA have released a new unit music video for '12 o'clock' through HYBE LABELS, featuring advanced AI and 3D VFX technology alongside a kinetic sculpture by William Darrell.

SEVENTEEN members JEONGHAN and JOSHUA have revealed their work as a unit through a music video. The '12 o'clock' Official MV, released by HYBE LABELS, is a production that utilized a large-scale crew to visually implement the musical colors of the two members.

Sophisticated post-production combining VFX and AI technology

This music video is characterized by a high proportion of visual effects (VFX). Led by QUIETROOM's VFX supervisors Suhwann Lee and Seugrim Woo, detailed 3D VFX and 2D VFX work was carried out throughout the video. Of particular note is the participation of an AI VFX team. The AI VFX team led by LAMIEVFX collaborated with PIECES WORKS to apply AI VFX technology to the video, providing a technical variation to traditional visual effects methods.

Harmony of kinetic sculpture and movement

To complete the aesthetics of the space within the video, an Original Kinetic Sculpture was utilized. The kinetic sculpture produced by William Darrell adds a sense of three-dimensionality to the movement of the video. This was combined with the direction of movement directors such as Yu Suk-gyeong and Seongha Kim to ensure the flow of the video and visual elements interlock. For the mise-en-scène of the video, an art director and art team from YAWN designed and decorated the space.

Production system established under HAN SUNGSOO's producing

This project was produced under the direction of producer HAN SUNGSOO. RIGEND CREATIVE handled the production, while BEE PARK and RIMA YOON served as creative directors to set the visual direction of the video. Director JINMYUNG LEE performed both directing and editing to coordinate the overall tone of the video. MINGI KANG from Glue served as the Executive Producer, managing the overall production.

Source: HYBE LABELS (YouTube)