Negative emotions can drive success, says Masanori Kanda

YouTuber YIPSAE has introduced Masanori Kanda's book "The Unconventional Laws of Success," which suggests using malicious emotions like anger or greed to build momentum. The book proposes unconventional goal-setting methods, such as listing what one hates to identify desired outcomes.

How should one handle the negative emotions encountered on the journey toward success? Through the channel 'YIPSAE,' YouTuber YIPSAE introduced Masanori Kanda's book "The Unconventional Laws of Success," presenting ways to convert desire and anger into energy for success.

'Malicious Emotions' as a Driving Force for Success

The core idea is that one must sometimes utilize "malicious emotions" to climb onto the trajectory of success. In the video, YIPSAE explained that emotions such as the desire to be recognized or the anger felt when being ignored can become powerful energy for success. She shared a personal experience where negative expectations from her mother during high school served as the driving force that motivated her to begin studying, noting that a single word from someone can be the trigger that makes one grit their teeth.

Author Masanori Kanda advises not to abandon greed in order to succeed. He suggests that even the desire to earn money or negative feelings about one's current situation should be used as momentum to move toward a desired life. YIPSAE explained this through the axis of "money and mind." Since possessing both financial and mental abundance is not a state possible from the beginning, she added that "step-like growth" is necessary: staying grounded in reality and focusing on earning money until a certain level of success is reached, while sublimating the uncomfortable emotions arising during this process into energy to achieve goals.

A Reverse Approach to Finding What You Want: Write Down 'What You Hate' First

A different approach is proposed for the goal-setting process. While many struggle to find what they "really want to do," the book recommends writing down "what you hate to do" instead. The method involves listing things one dislikes first and then finding what one wants from the opposite side. For example, if one writes "I hate working overtime every day," they can derive specific goals such as "a life where I have dinner with my family" or "a job where I can adjust my schedule."

The importance of "self-hypnosis" to block the gaze of others is also emphasized in this process. YIPSAE explained that to avoid being swept away by the surrounding environment, it is effective to write down goals right before falling asleep or immediately after waking up, when the brain is in its cleanest state. This goes beyond the simple act of writing goals; it is a process of consciously recalling them through repeated exposure. Additionally, a method of changing one's attitude through "image training"—assigning oneself a professional title—was presented. The logic is that one's attitude toward work changes when they define themselves not merely as a salesperson, but as a "sales expert who solves customer problems."

Information Gathering Techniques and the Light and Shadow of Success

Once goals are set, the ability to collect supporting information is required. YIPSAE introduced information acquisition methods emphasized by the author, such as "audio" and "photo reading." In particular, the habit of repeatedly listening to audio is useful for grasping subtle nuances and gaining ideas, while the photo reading method—quickly flipping through a book to find necessary content—enables efficient reading tailored to one's goals.

Finally, the book contains warnings about the "light and shadow" encountered during the process of success. To move toward success, one must leave their existing comfort zone, and it is necessary to recognize that in this process, one may neglect family or lose precious values. YIPSAE concluded that just as an airplane requires immense power to take off, malicious emotions can serve as initial momentum, but a process of slowing down and reflecting on what one is gaining and losing is essential for a sustainable life.

Source: original video (YouTube)