HANRORO details production of 'Question Mark' performance music video

Singer-songwriter HANRORO has shared the creative process behind her 'Question Mark' performance video, which was filmed at YES24 LIVE HALL to capture her unfiltered attitude as the original artist. To translate the song's intense sound into visual energy, she personally planned the video and utilized amplified light to represent salvation amidst scenes of conflict.

Singer-songwriter HANRORO has revealed the production process of a performance music video she personally planned to visually implement the musical intentions of her new song, 'Question Mark'. The video captures the traces of her deliberations to translate the song's intense sound into stage energy, along with vivid scenes from the filming site.

"Singing rather than acting"... Planning intentions divided into two music videos

HANRORO decided to produce two different versions of the music video for 'Question Mark': one acting-centered video where actors lead the narrative, and one performance video capturing her own singing on stage. She was deeply involved in the work, even creating a PPT to explain the planning proposal. "Because it is my work, I felt the need to explain the story I want to tell, so I planned it myself," she stated, noting that she has evolved the planning method she has used since her debut by adding more detailed nuances this time.

The reason for producing a separate performance video is directly related to the nature of the song. " 'Question Mark' is a song with a very intense sound," HANRORO explained, adding, "I wanted people who are hearing the song for the first time to experience the anticipation of singing this song on a concert or festival stage in advance." She further added that she chose a performance-oriented video to best demonstrate her attitude toward the song as the original artist, judging that she does not yet possess the acting skills to convey a deep narrative like the actors.

Expressing 'salvation' through amplified light... Moments of composure amidst a brawl

During the planning stage, specific discussions were held to connect the song's message with visual devices. Starting from the question, "Why do we continue to try to love people who make us suffer?", the video attempts dramatic direction by utilizing the musical characteristics of the bridge part. In particular, ideas were presented to express emotional changes through moments where light is amplified or where characters' appearances intersect whenever the lights flicker.

On set, she envisioned scenes where everyone finds composure or reconciles at the moment light bursts strongly, even amidst "brawl"-like situations where characters clash and fight. "I thought that if there were a scene where people suddenly reconcile or peace is found when the light is amplified, rather than people bursting out while fighting, it would align more closely with the story of repetition and cycle held by 'Question Mark'," HANRORO said. This direction stemmed from her desire for the musical subject to feel like a kind of 'salvation' to the audience.

Filming at YES24 LIVE HALL... "The attitude of the original artist without filters"

The filming of the performance video took place at YES24 LIVE HALL, where she previously held the 'Hello Rookie' finals and concerts. Reflecting on filming a music video in such a familiar space, HANRORO said, "It feels strange." On the day of filming, she also changed her styling, such as choosing an outfit that reveals her shoulder line, to enhance the song's atmosphere.

Meticulous preparations continued on set, including the use of car humidifiers to control the dry air. HANRORO approached the filming by defining the core of this performance video as "showing the emotions when singing 'Question Mark' and the attitude as the original artist toward that song, without filters."

Source: original video (YouTube)