YESUNG reveals behind-the-scenes details of 10th anniversary Polaroid album

Singer YESUNG personally directed the production of a special Polaroid album to commemorate his 10th debut anniversary. The singer, who utilized his photography hobby to take photos with an instant camera, conducted the jacket shoot on his birthday.

Singer YESUNG has prepared a special record for fans to commemorate the 10th anniversary of his debut. This project goes beyond a simple photo shoot, as YESUNG personally provided the ideas and was deeply involved in the entire production process.

"I shot even on my days off" Polaroid album planned personally

While preparing this album, YESUNG decided to create a Polaroid album by utilizing his long-time hobby of photography. He has enjoyed photography enough to possess more than 30 thick photo albums, and he poured this affection into the project by personally taking photos with an instant camera. "There were no days off. I went out to take photos even on my days off, and after filtering through much of what was prepared, this one more album has come out," YESUNG stated, revealing the effort put into the production process.

The project proceeded with careful consideration of elements that fans would enjoy. YESUNG planned both a version with a heavy everyday feel and a version with a specific concept, immersing himself in the shoot to create a result that fans could relate to and love. He added that he thought deeply about the fans every time he shot, wondering what they would like more.

Changes in jacket concept from American style and musical deliberations

YESUNG's proactive participation was also evident in the album's visual concept and musical work. The initial concept for the album jacket had a strong American color, but changes occurred during the development process, leading to the final result. "I am satisfied with it overall, and I think you all will be able to relate to and like it enough," YESUNG said. The jacket shoot was conducted through detailed discussions, such as continuously staring into the camera or utilizing the space to achieve a natural feel.

His deep deliberations were also reflected in the musical work. He participated directly in the song selection process for this album, stating, "I listened to music so much that I became exhausted before arriving at the results." He focused on expressing his own color by selecting the music himself and becoming more involved in the production process. YESUNG expressed his hope that this album would be one that well expresses his own color.

Shooting held on his birthday, creating meaning with staff

The shoot took place on YESUNG's birthday. He expressed his feelings of happiness at being able to work on his birthday and showed anticipation for the start of full-scale filming related to the 10th-anniversary album. Staff members were present at the filming site, sharing the meaning conveyed by YESUNG.

In particular, this work contains YESUNG's intention to create a scene where fans can participate together by using the T-shirts worn by the staff. "Because the fundamental reason I can release an album is you (fans), I wanted to create a picture where you participate together as well," he said, adding that rather than making meaningless goods, he wanted to add meaning by capturing the moments spent with the staff. This is the result of reflecting YESUNG's plan to leave a meaningful record by capturing the images of the staff members who participated in the shoot.

Source: YESUNG (YouTube)