SEVENTEEN V8 joins forces with Pharrell Williams to sing about 'Youth'

SEVENTEEN's The8 and Vernon Form Unit 'V8' and Release First Album

SEVENTEEN members The8 and Vernon have joined forces as the unit 'V8'. They will begin their full-scale activities by releasing their 1st mini album 'V8' on the 29th at 6 PM. The team name V8 carries the meaning of moving forward using youth as fuel. The core theme of this album is 'exhausted youth.' It musically embodies the wandering and confusion experienced by the members over time, as well as the recovery and growth gained through that process. Vernon stated, "I wanted to tell an authentic story. As we captured the time we've passed and our current selves, the keyword 'youth' naturally came to mind."

Collaboration with Global Producers including Pharrell Williams

To expand the musical horizons of the two members, this new release collaborated with world-class producers. In particular, the maestro Pharrell Williams, a 14-time Grammy Award winner, increased the album's quality by handling the songwriting, composing, and producing of the track 'girlsnboys.' German producer mekatok participated in the co-composition of the title track 'singasong,' and global production teams including Kirara and Dylan Brady lent their expertise. The album features a total of 7 tracks, including the title track 'singasong,' The8's '8DM,' Vernon's 'Mia,' and the digital single 'rat race,' showcasing a diverse range of electronic-based sounds.

Building Musical Identity through Direct Production Involvement

The8 and Vernon took a leading role in the overall production of the album. The8 shared, "This is a meaningful album filled with the colors and tastes of Vernon and myself. By participating directly in the overall production, we made many new attempts, such as using various languages based on electronic music." He added that he grew by confirming his preferred musical expression methods through song sessions. Vernon also defined this activity as "a challenge where we chose a new direction instead of familiarity." The two members made the process of finding common ground between their different musical tastes the core task of this activity.

A New Musical World Revealed at a Pre-listening Party

The new songs were unveiled for the first time at a pre-listening party held the day before the album release. The8 showcased his creative side by DJing himself at the event, which was held in a DJ party format. The8 expressed his thoughts, saying, "We grew a lot while finding the middle ground between our different tastes and personalities." This album was released through Pledis Entertainment.