Produced by Kim Jae-joong, BEYON debuts with six different colors of refreshing charm.

Kim Jae-joong's Choice: The Birth of Encord Entertainment's Second Engine, VAYONN

Following KEYB IT UP, which was introduced last April by Encord Entertainment founded by singer Kim Jae-joong, the second boy group, VAYONN, has finally unveiled itself. On the afternoon of July 6, a media showcase was held at the NOL Theater Hapjeong Dongyang Life Hall in Seogyo-dong, Mapo-gu, Seoul, to celebrate the release of VAYONN's debut album, ‘Youth Today’.

This debut drew significant industry attention as it was seen as more than just the emergence of a new rookie group, but a result reflecting the vision of producer Kim Jae-joong. VAYONN is a six-member team consisting of Masato, Sen, Sun Jiayang, Feng Jinwei, Teru, and Mano. They took their first steps into the K-pop market with the charm of "six members, six colors," each possessing distinct personalities. At the scene, the members had a photo time, conveying the excitement of their debut to fans.

The debut album ‘Youth Today’ includes a total of five tracks, including the title song ‘MUAH!’. The performance showcased on stage simultaneously with the album release clearly revealed the musical color they aim for. Prepared under the systematic system of Encord Entertainment established by Kim Jae-joong, they established the team's identity by showing a different kind of energy compared to their predecessor, KEYB IT UP.

Refreshing Energy Proven by 'MUAH!' and 'Watta Day'

The star of the showcase stage was undoubtedly the title track ‘MUAH!’. Through their debut stage, VAYONN presented a fresh and refreshing performance that captured the seasonal feeling of summer. The members' bright expressions and dynamic choreography heated up the atmosphere on-site, making them worthy of the title "refreshing idols who will strike the summer."

In addition to the title track, the stage for ‘Watta Day’, which served as a pre-release track, followed. Even in the pre-release performance, the members captivated the audience with movements that highlighted their individual charms. The stage, where the six members synchronized, served as an indicator of the team's completeness. In particular, the title track ‘MUAH!’ was evaluated as a concentrated showcase of the musical color fans had been waiting for from VAYONN.

The timing of the digital release was also clearly set. At 6 PM on July 6, the day of the showcase, VAYONN's first EP ‘Youth Today’ was released to fans worldwide through various major music streaming sites. On-site officials and the press experienced the passion of the rookie group firsthand while witnessing their stage manners and the quality of the songs.

Producer Kim Jae-joong's Advice: "Even if 99 people hate you..."

The psychological growth the members experienced during the debut process and their bond with the producer also became a topic of conversation. At the showcase, VAYONN members shared their sincere feelings, mentioning the advice they received from producer Kim Jae-joong. Kim Jae-joong delivered a message starting with "Even if 99 people hate you...", emphasizing a strong mindset that does not waver under public evaluation.

The members agreed that such advice from the producer was a great source of strength during their debut preparations. They explained that beyond simple technical training, receiving guidance on the attitude and philosophy required of an artist acted as the inner strength of VAYONN. This suggests that Encord Entertainment's method of nurturing artists goes beyond simple performance-oriented training to encompass mental maturity.

The members reacted by saying they were moved by the producer's sincere advice and reaffirmed their determination for future activities. Kim Jae-joong's advice is expected to serve as a milestone that will support them through the many challenges they will face in the future. Officials on-site predicted that the relationship of trust built between the members and the producer would have a positive impact on the team's cohesion in the future.

The Reality of 'Six Members, Six Colors' Charm: VAYONN's Future Path

VAYONN's lineup consists of Masato, Sen, Sun Jiayang, Feng Jinwei, Teru, and Mano. Each member possesses different visual, vocal, and performance capabilities, personally proving the team's slogan of "six members, six colors." Their multinational composition and diverse charms are interpreted as a strategic choice aimed at the global K-pop market.

The musical spectrum shown through the debut album ‘Youth Today’ suggests the direction of their future activities. While based on a refreshing concept, there was a notable attempt to capture diverse emotions through the five included tracks. In particular, the energy shown in the title track ‘MUAH!’ demonstrates that their strategy targeting the summer season was effective.

With all songs released through music streaming sites at 6 PM on July 6, VAYONN's full-scale activities have begun. As the second boy group of Encord Entertainment, the key will be what achievements they can accomplish by following the path paved by their predecessor, KEYB IT UP. The new story to be written by the six boys, who have engraved Kim Jae-joong's advice in their hearts, has just turned its first page.