Son Ye-jin selected as model for Eunseong Global's 'Ultraline'

Son Ye-jin's Reliability Meets the Premium Value of ULTLINE

Eunsung Global, a company specializing in medical aesthetic medical devices, has selected actress Son Ye-jin as the brand model for its ultrasound lifting medical device, 'ULTLINE.' Eunsung Global determined that the sophisticated image and reliability built by Son Ye-jin align with the direction the product aims for. In particular, her career, which has earned her love from all generations through dramas such as 'Crash Landing on You,' is expected to play a key role in strengthening the brand's premium image.

An official from Eunsung Global stated, "Son Ye-jin, who possesses both luxurious beauty and reliability, is the person who can best express the 'confidence that comes from depth' that ULTLINE seeks to convey," explaining the reason for selecting her as the model.

With this model selection as a starting point, Eunsung Global plans to increase brand awareness and secure competitiveness within the domestic lifting procedure market. The brand campaign prepared with Son Ye-jin features the slogan 'Naturally, Being Myself, ULTLINE' at the forefront. This message targets the needs of consumers seeking natural confidence while maintaining their inherent beauty rather than excessive changes.

From Body to Face, the Technological Power of the Total HIFU Solution 'ULTLINE'

ULTLINE is a lifting medical device designed based on High-Intensity Focused Ultrasound (HIFU) technology. Its core is to precisely deliver ultrasound energy to the desired depth within the skin to improve elasticity and induce lifting effects. During its initial market entry stage, this equipment established a solid position by first gaining recognition for its technological prowess in the body treatment field.

ULTLINE allows for customized care by switching between face-specific cartridges and body-specific cartridges depending on the user's skin condition or the treatment area. Thanks to this flexibility, it is gaining attention in the industry as a 'Total HIFU Solution' that covers everything from the face to the body.

It has also secured technical reliability. ULTLINE has completed approval from the Ministry of Food and Drug Safety (MFDS) and has even obtained the CE MDR, the European medical device certification. It has met all the strict safety standards and technical completeness required in both domestic and global markets. Based on its proven technology, Eunsung Global plans to accelerate its attack on the domestic and international medical aesthetic markets.

Launching a Brand Campaign Toward 'Natural Beauty'

Eunsung Global recently completed the advertisement filming with Son Ye-jin. The advertisement captures Son Ye-jin's unique bright and healthy energy to convey ULTLINE's differentiated skin care philosophy to consumers. The campaign will lead to various brand activities centered around the message 'Naturally, Being Myself, ULTLINE.'

The direction of the brand campaign focuses on enhancing an individual's inherent charm rather than artificial changes. Son Ye-jin's elegance combines with the product's slogan to deliver the value of 'deep confidence' to consumers. Through this campaign, Eunsung Global has set a goal to increase brand reliability in the domestic lifting market.

Expansion into the global market is also being prepared. Eunsung Global is not limiting itself to the domestic campaign but is preparing collaborations with overseas beauty influencers. The strategy is to spread the premium image established through Son Ye-jin to the global market, based on the global technological prowess secured through CE MDR certification.

Strategy to Strengthen Competitiveness in the Medical Aesthetic Market

Led by CEO Lee Ki-se, Eunsung Global is expanding its presence in the medical aesthetic medical device market. This selection of Son Ye-jin as a model is part of a marketing effort to boost ULTLINE's brand awareness in a short period and expand market share. By extending the proven technology from body treatments to the face lifting area, the company has enhanced the completeness of its product lineup.

The market trend is gradually shifting toward natural cosmetic procedures. The 'naturalness' emphasized by ULTLINE aligns with this trend. The technical strength of maximizing effects while reducing concerns about side effects through precise ultrasound energy delivery technology is an element that appeals to both professional medical staff and consumers.

Based on the brand power secured through this campaign, Eunsung Global aims to reshape the competitive landscape of the domestic lifting market. The industry's attention is focused on whether ULTLINE, led by Son Ye-jin, can establish itself as a brand that symbolizes a premium aesthetic lifestyle beyond being a simple medical device.