Kim Seul-ki: "Writing your career in your Instagram profile is necessary for a commercial halo effect"

Magician Kim Seul-ki mentioned the reasons why she manages her career and records her history. In a released video, Kim Seul-ki looked back on her experience of having detailed her educational background and awards in her Instagram profile (bio) in the past, explaining the commercial significance of such records.

"Writing your history is necessary for a commercial halo effect"

Kim Seul-ki mentioned her habit of writing her university and award history in her Instagram profile in the past, revealing that she has recently deleted them. While she thinks such listings can feel 'tacky' (not fitting for one's status), she expressed the view that they are necessary from a commercial perspective.

According to the conversation in the video, Kim Seul-ki discussed the method of heightening the atmosphere by exposing the performer's broadcasting career or award history through a video before a magic performance. Kim Seul-ki mentioned that rather than a magician appearing without any information, it is necessary to raise expectations by showing previous activities. She explained this as a 'halo effect' or 'prestige effect,' adding that the process of increasing the audience's expectations for the magician is somewhat necessary.

"The broadcasting industry values history... it is the basis for contact and trust"

Kim Seul-ki also explained the specific reasons why she records her past works on blogs or Instagram. She cited three reasons: first, to remember what she actually did; second, because of the nature of the broadcasting industry. Kim Seul-ki explained that in the broadcasting industry, when production staff (PDs) etc. check and contact people they have worked with in the past, the recorded history serves as an important reference.

Furthermore, she mentioned that once it is confirmed that they are someone they have already worked with, it can provide trust to the production staff that the individual will understand the flow of the site well. Lastly, she stated that it is also used to inform the audience watching the performance about which works she has participated in to raise their expectations.

Meanwhile, Kim Seul-ki also mentioned 'Insider', one of the works she participated in in the past. She explained that the work went beyond simple consultation for specific scenes and involved deep participation in technical advisory and scenario revisions from the pre-production stage.