KARD releases 1st full album concept photos… in office looks
KARD announced their comeback by releasing concept photos for their 1st full-length album 'NOWHERE'. The digital single release will follow on July 28, followed by a concert in Seoul on August 8.
Office Deviance: The Rebellious Energy KARD Will Showcase
The co-ed group KARD (BM, J.Seph, Jeon Somin, and Jeon Jiwoo) has officially begun its journey toward its first full-length album. KARD recently released the first concept photos for their 1st full-length album, 'Where To Now? (Part.2) : NOWHERE', through their official SNS channels.
In the newly released photos, the members are set against a retro-themed office space. The four members appeared in unique office looks, each radiating a different charm. They completed a stylish mood by matching various glamorous accessories, such as brooches, belts, and intricate nail art. What stands out most is the free-spirited attitude they display. Amidst scattering piles of documents, the members show playful expressions, visually embodying the rebellious energy of breaking free from a stifling daily routine.
Beyond a simple change in style, this concept is closely tied to the album's narrative. The 1st full-length album, 'Where To Now? (Part.2) : NOWHERE', continues the universe established in their 7th mini-album, 'Where To Now? (Part.1 : Yellow Light)', released in August 2024. While Part.1 posed the fundamental question, "Where are we heading?", Part.2 is planned to conclude the series by delivering a message of truth finally reached after much wandering.
Music Release on August 28 and World Tour Starting in Seoul
KARD's new music will be released to the world on July 28 at 6 PM through various online music platforms. Simultaneously with the album release, they are ready to meet global fans in person. The core of their activities following the album release is their world tour.
KARD will hold the first performance of their world tour, 'KARD 2026 WORLD TOUR ‘NOW HERE’ IN SEOUL', at Gabin Art Hall in Gangnam-gu, Seoul, on August 8. This Seoul performance is expected to be a significant stage that opens the door to the 2026 world tour. How the narrative completed through the 1st full-length album will be implemented at the concert venue is emerging as a major point of interest for fans.
This full-length album is the culmination of the musical capabilities KARD has built up over time. By providing answers to the questions started in the 7th mini-album through the 1st full-length album 'NOWHERE', they show their determination to solidify their unrivaled position as a co-ed group. From the music release in late July to the Seoul concert in early August, KARD's summer activities will continue without rest.
