“I feel good when I dress like this” ILLIT, Y2K

ILLIT Embraces 90s Japanese Street Vibe, Making a Bold Move with 'ILLIT-core'

The group ILLIT has announced their comeback with a new visual targeting the Japanese market. On the 8th and 9th, Belift Lab sequentially released the 'FRUiTS' version concept photos and films for their second Japanese single, 'I Got Your Back,' through their official SNS channels.

This content was produced in collaboration with the Japanese fashion magazine 'FRUiTS.' Based on the street snap aesthetic that captures natural moments on the street, it showcases the individual personalities of the five members: Yunah, Minju, Moka, Wonhee, and Iroha. The members realized their own unique style, 'ILLIT-core,' by utilizing vintage items and brands that led Japanese fashion trends from the 1990s to the early 2000s.

The released concept film reveals the members' independent sides through an interview format. The video features Iroha transforming into a reporter for 'FRUiTS X ILLIT TV,' meeting the members on the street to discuss fashion. In the video, when asked, "Do you tend to care about how others see you?", Wonhee showed a confident attitude by replying, "I don't care at all. I feel good when I dress like this."

The second Japanese single, 'I Got Your Back,' contains the narrative of girls growing through their worries. The digital tracks will be pre-released on July 26, and the physical album will be released on the 29th. The album is scheduled to be released as a special edition in collaboration with the magazine 'FRUiTS.'

From 9 Consecutive Weeks on Billboard to Sold-out Japanese Tour

ILLIT's global achievements are evident on the charts. The title track from their 4th mini-album, 'It's Me,' has appeared on the US Billboard Global Song Chart for nine consecutive weeks (as of July 11) and has re-entered the Spotify 'Daily Top Songs Global' chart. The single 'ICONIC BY MISTAKE,' a collaboration with LE SSERAFIM and KATSEYE, is also appearing on the US Billboard and UK Official Main Singles charts.

Their activities in Japan are also expanding. ILLIT's first Japanese tour, 'ILLIT LIVE ‘PRESS START♥︎’ in JAPAN,' was planned for a total of 11 performances across five cities, but all shows are already sold out. Due to fan demand, additional restricted view seats and standing areas have been arranged for some performances. ILLIT is also set to appear at Japan's 'Mezamashi WANGAN Festival' and 'Lucky Festival 2026' this coming August.

Member Iroha's individual activities are also continuing. Iroha was selected as the July 'Monthly Presenter' for Fuji TV's morning program 'Mezamashi TV' and is active as a live broadcast MC. Previously, she performed a joint stage with the Japanese idol group Cutie Street at Fuji TV's '2026 FNS Music Festival Summer.'