Daily: Direction, the Self Unveiled through Monkey Objects

Monkey, Symbolizing Anxiety and Instinct: The Original Worldview of DAILY:DIRECTION

Rookie boy group DAILY:DIRECTION (D:D) released their second single, 'MONKEY MODE', at 6 PM on the 13th. The music video for the title track 'DOWN WITH IT' begins in an empty, infinite space. Starting from the anxiety felt by member Kim Ju-hyeong, a bizarre situation unfolds where reality and unreality intertwine alongside a monkey that appears before his eyes. The video captures a space that blurs the boundary between dreams and reality, featuring surreal directing where bodies twist and other members appear like apparitions.

The key device for this comeback is the 'monkey'. Revealed through teasing content, this object symbolizes the members' anxiety, fear, and primal instinctive selves. In the video, the members repeatedly experience the terror of being chased by the monkey, but they face a twist the moment they open and enter a door placed in the middle of a blue meadow. Through the primal form and the monkey encountered there, they realize that anxiety and fear are not external pressures, but emotions they have created themselves. Through this process, DAILY:DIRECTION reveals their unique color of facing imperfection in a primal and playful way.

The Meeting of Hyperpop and House: The Message of 'DOWN WITH IT'

The second single 'MONKEY MODE' includes the title track 'DOWN WITH IT' and the B-side track 'TRAPPED'. This album takes the theme of the process of finding inner answers amidst moments of self-doubt and instability. It contains a narrative of growth, accepting oneself as they are without being swayed by external perspectives. The title track 'DOWN WITH IT' is an electronic genre that combines hyperpop and house elements, sensually expressing the emotional tug-of-war of desperately wanting someone's heart. The B-side track 'TRAPPED' is an Emo hip-hop genre that combines rock sounds with trap beats.

DAILY:DIRECTION will begin full-scale music show activities starting with KBS2's 'Music Bank' airing on the 17th. This promotional period, where they will meet their fandom 'DELLY' directly, uses their intense concept and original worldview as their primary weapons.