Actress Park Han-byul selected as the new model for Returnicell
Actress Park Han-byul has been selected as the new model for the premium skincare brand Returnicell. Following her activities in short-form dramas and films, she is expanding her reach into beauty advertisements.
Park Han-byul, moving between the big screen and short-form content, takes over the beauty advertising industry
Actress Park Han-byul has expanded her scope of activities after being selected as a beauty advertising model. Premium skincare brand Returnicell announced on the 16th that it has chosen Park Han-byul as the new face of the brand.
Park Han-byul recently demonstrated her presence by appearing in the DramaBox short-form drama ‘Falling for the Janitor Everyone Looked Down On’. Furthermore, she is continuing her acting career by preparing for her return to the big screen with the upcoming film ‘Karma’. With the news of her selection as a beauty model arriving alongside her acting projects, her expansion into the advertising industry has begun in earnest.
Returnicell cited Park Han-byul's image as the key reason for her selection. A brand official explained the background of the appointment, stating, "We determined that Park Han-byul's healthy and sophisticated image aligns well with the values of the premium skincare that the brand pursues." Returnicell plans to appoint Park Han-byul as a brand ambassador and sequentially present various forms of brand campaigns and content.
Starting with a mask pack advertisement containing stem cell culture media
The first project Park Han-byul participated in as a brand model is the advertisement shoot for Returnicell's flagship product, the ‘Returnicell Time Reset Mask Pack’. The product utilizes human-derived stem cell culture media and a hydrogel sheet. It is introduced as a premium home care item for daily use, containing ingredients that can help with skin moisturizing and elasticity management.
Returnicell aims to be a premium home care brand based on dermatological science. During the product planning and operation stages, they collaborated with Dr. Yang Dong-jun of Onecell Clinic to reflect accumulated know-how into the products. The strategy is to capture both expertise and ease of use. Through this model selection, Returnicell will strengthen its position in the premium home care market.
Developing diverse campaigns to deliver brand value
The collaboration between Park Han-byul and Returnicell will not be limited to a single advertisement but will lead to several campaigns. The diverse brand campaign content prepared by both parties is scheduled to be released sequentially. The brand plans to convey the values it promotes to consumers through Park Han-byul.
A Returnicell official stated, "We will continue to strengthen our position as a premium home care brand through various campaigns in the future."
Background and Context
Returnicell collaborated with Dr. Yang Dong-jun of Onecell Clinic during the product planning and operation process. They secured expertise and ease of use by reflecting accumulated know-how into the products.
Park Han-byul recently appeared in the DramaBox short-form drama ‘Falling for the Janitor Everyone Looked Down On’. She is now preparing for her return to the big screen with the upcoming film ‘Karma’.
