Goset releases new song 'CHAT'... Bruno Mars
Rosé released her new song 'APT.' in collaboration with Bruno Mars' producer and will appear on domestic music shows and conduct promotions in major US cities.
GIRLSET's New Transformation in Collaboration with Bruno Mars' Sound Makers
GIRLSET, a girl group under JYP America, has launched its assault on the domestic and international music markets by unexpectedly releasing the new digital single 'CHAT' at 1 PM on July 17. This new song goes beyond a simple genre shift, as its quality has been elevated through the participation of major heavyweights from the global pop market. The production team The Stereotypes, who created Bruno Mars' hits '24K Magic' and 'That's What I Like,' anchored the track, and August Rigo, who participated in BTS's 'ON' and Justin Bieber's 'U Smile,' added his strength.
The title track 'CHAT' is a Hyper Pop genre characterized by intense rhythm and heavy sound. It features performances infused with hip-hop elements and reveals the new musical color the group aims for through a music video with sensual visuals. The members—Lexi, Camilla, Kendall, and Savannah—are set to showcase groovy choreography and intense energy that differs from their previous work through this song.
From 'Bicha' to 'GIRLSET': The First Domestic Stage After Reorganizing into a 4-Member Group
This activity marks a significant turning point in the group's history. It is because this is their first time standing on a domestic music broadcast stage since they changed their team name from 'Bicha' to 'GIRLSET' and reorganized into a 4-member system last August. This serves as the signal flare for their full-scale domestic activities following the rebranding. The schedule of appearing on terrestrial music programs, starting with KBS 2TV 'Music Bank' on the 17th, followed by MBC 'Show! Music Core' on the 18th, and SBS 'Inkigayo' on the 19th, is the core of their strategy to target the domestic fandom.
In fact, GIRLSET is included in the lineup for 'Music Bank,' which is broadcast live at 5:15 PM on the 17th. On this day, prominent artists such as Identity, MB0, Daily:Direction, Sunmi, (G)I-DLE, Kibitz, and RESCENE will appear together, engaging in fierce comeback competition. GIRLSET plans to imprint the identity of the reorganized team on the public through this stage.
Will They Continue the Growth Trend of 'Tweak,' Which Recorded 640,000 Streams on Spotify?
Prior to the release of this new song, GIRLSET had already proven their potential by achieving meaningful results in the global market. The track 'Tweak,' released last March, recorded approximately 640,000 streams on Spotify on the day of its release. A particularly notable indicator is the response in the US market. Out of the 640,000 streams, more than 270,000 occurred in the US alone, showing an explosive growth of more than double compared to their previous work 'Little Miss.' The same applies to Apple Music. Out of more than 180,000 streams on the release day, the US region accounted for 130,000, confirming high demand in the North American market.
The impact on YouTube was also significant. The 'Tweak' music video ranked 1st on the YouTube Music Video Trending Worldwide chart and entered the top 5 in the US YouTube Trending Music category, proving their influence in the global music market with numbers. Whether the new song 'CHAT' can continue this upward trend will be the key to their future global success.
From Seoul to New York: Extensive Global Promotion Underway
While meeting domestic fans through music broadcasts, GIRLSET has also announced rapid overseas moves. As soon as they finish their promotions in Seoul, they will continue extensive promotional activities by touring major cities in the US. After visiting New York from the 24th to the 25th, a tight North American tour schedule is set, continuing to Chicago on the 26th, Atlanta on the 28th, Dallas on the 29th, and Los Angeles (LA) on the 30th.
This is interpreted as a strategy to connect the high streaming indicators in the North American region, confirmed in the previous work 'Tweak,' to actual fandom expansion, rather than staying only within domestic activities. Through a two-track strategy of conquering domestic terrestrial stages and touring major US cities, GIRLSET plans to solidify their position as a global girl group.
A Tight Comeback Schedule Connecting Domestic and International Markets
The new single 'CHAT' was released at 1 PM on July 17. Starting with the KBS 2TV 'Music Bank' stage on this day, GIRLSET will carry out their domestic terrestrial music program appearance schedule, including MBC 'Show! Music Core' on the 18th and SBS 'Inkigayo' on the 19th. 'Music Bank' is broadcast live every Friday afternoon.
North American promotions will also continue. Starting with New York on the 24th–25th, they will conduct promotional activities touring Chicago on the 26th, Atlanta on the 28th, Dallas on the 29th, and Los Angeles (LA) on the 30th.
Music Bank Lineup and Collaboration Details
On the KBS 2TV 'Music Bank' stage, which is broadcast live at 5:15 PM on the 17th, artists including GIRLSET, Identity, MB0, Daily:Direction, Sunmi, (G)I-DLE, Kibitz, and RESCENE will appear. Trendz, UDTT, Bayon, Kihyun, Ahop, Yeonjun, Lee Yeeji, Jang Han-eum, and Hartic will also perform.
The new song 'CHAT' was worked on together by The Stereotypes, who made Bruno Mars' hit songs, and August Rigo, who participated in BTS's 'ON.'
Records of the Previous Work 'Tweak' Confirming Growth
The track 'Tweak,' released last March, recorded approximately 640,000 streams on Spotify on its first day of release. Among these, the US region playback accounted for more than 270,000, showing a growth of more than double compared to the previous work 'Little Miss.'
On Apple Music, the US portion accounted for about 130,000 out of more than 180,000 streams on that day. The 'Tweak' music video ranked 1st on the YouTube Music Video Trending Worldwide chart and 5th on the US YouTube Trending Music chart.
